E-commerce Platform Integration for Global Sales

Andy D., #Feedonomics Global Dir of Sales & I discuss their great platform for #marketplace & other #ecommerce #channel integration and product feed management & synchronization / syndication. Over 30% of the Internet Retailer 1000 brands use Feedonomics for channel management. Their platform enables additional sales channels by integrating into #marketplaces like #Amazon, #Walmart, Target+, eBay, #TikTok, Facebook, Google Shopping & 300 other platforms. Data can be imported from ecommerce, PIM, OMS, ERP, etc. platforms via URL, SFTP, API & other tools. Even though Feedonomics is owned by BigCommerce, they have import connectors for #Shopify, Adobe Commerce / Magento, Woo Commerce, Salesforce Commerce Cloud & other ecom platforms. In addition to product information (title, description, categorization, keywords, attributes, etc.), the platform also synchronizes dynamic information like pricing, inventory & orders. It also optimizes each channel for the best merchandising (tuned for each platform), pricing, advertising, etc. Maximizing ad ROAS is growing in importance as SEM costs increase & the number of retail media networks explode. Feedonomics supports 4 main categories of channels: marketplaces, social, advertising & affiliate networks.  Clients span retail, technology, CPG, food & beverage, and professional services industries. Example clients include Dell, Samsung, Allbirds, PUMA & Fox Racing. Amazon Today is an example fast growing channel for brick & mortar retailers. Feedonomics will synchronize a retailer’s in-store inventory & pricing to Amazon for #AmazonPrime same-day delivery using Amazon’s last-mile fulfillment network. In-store pickup via #AmazonToday can also drive foot-traffic for additional brick & mortar sales. They use a phrase “Feedprint” which combines the number of channels fed with the number of products availability per channel. Clients average 15.5% feedprint growth from 11.7% channel expansion & 3.4% product growth per channel. Feedonomics customers on marketplaces grow 2x more than the ecommerce growth rate (20.5%). Marketplace revenue distribution is: Amazon 56%, Target+ 20%, eBay 10%, Walmart 8%, Meta 4%, & TikTok 2% (rapidly growing). RMW Commerce found that “customers use an average of 6 touchpoints, with 50% regularly using more than 4. … By expanding to 3 or more channels, companies can boost their order rate by a substantial 494%.” See also my video post with BigCommerce VP of Enterprise Sales, Thom Armstrong (at The Lead Summit) about their great #ecommerce platform: https://lnkd.in/dDnAPmCA To learn more about ecommerce & marketplaces, follow McFadyen Digital.

About ten years ago, I built my first international site on Salesforce Commerce Cloud (SFCC). And let's just say, I learned the hard way how much international customers 𝘩𝘢𝘵𝘦 confusing pricing and checkout experiences. At first, things seemed fine... The site looked great. Products were there. Everything was running smoothly. Until the complaints started rolling in. Stuff like (translated): - "Why is the price different when I go to checkout?" - "Why is this in USD when I'm in China?" - "Why does my card keep getting declined?" 𝗟𝗲𝘁'𝘀 𝗷𝘂𝘀𝘁 𝘀𝗮𝘆, 𝗶𝘁 𝘁𝗮𝘂𝗴𝗵𝘁 𝗺𝗲 𝗮 𝗹𝗼𝘁: 💡 If pricing isn't in a customer's local currency, they instantly feel uncertain. 💡 If checkout doesn't support local payment methods, they 𝘣𝘰𝘶𝘯𝘤𝘦. 💡 If they don't trust the transaction, they assume the worst. 𝗕𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲? If you're selling internationally, but your site still operates like a local mom-and-pop shop, you're going to feel it with your revenue loss. 𝗧𝗵𝗲 𝗙𝗶𝘅: This brand's China site only started working smoothly when we: ✅ Displayed prices in the local currency ✅ Supported China's preferred payment methods (Alipay, WeChat Pay) ✅ Ensured taxes/duties were clear at checkout And just like that… sales stopped slipping through the cracks. If you're selling internationally, do this: 🔹 Enable multi-currency pricing (most platforms support it) 🔹 Offer local payment options (not just Visa & Mastercard) 🔹 Make checkout ridiculously simple. No surprises, no conversions, no confusion. Customers should never need a calculator or Google Translate to buy from you. Make it easy. Make it familiar. P.S. I mentioned Google Translate just to get the message across. Please, 𝙣𝙚𝙫𝙚𝙧 𝙚𝙫𝙚𝙧 use Google Translate to translate your site... do a Google search for "google translate fails" and you'll see what I mean.

Expand globally, but tackle cross-border e-commerce challenges first. Here’s a fast track to overcoming common challenges 👇 ➤ Regulatory hurdles: Challenge: Managing complex customs, tax, and trade regulations. Solution: Use technology for compliance and consult local experts. ➤ Language & cultural barriers: Challenge: Bad communication and cultural differences can negatively impact customer's experience. Solution: Provide multilingual support and adapt all your digital content to local cultures across all your channels. ➤ Logistics & shipping: Challenge: Managing international shipping and ensuring timely delivery. Solution: Partner with localized fulfillment providers and use tracking software. ➤ Currency & payment issues: Challenge: Managing exchange rates and local payment preferences. Solution: Implement currency conversion tools and integrate local payment systems. ➤ Cybersecurity: Challenge: Protecting against fraud and cyber threats. Solution: Enhance security measures and use fraud detection tools. 🔑 Ideal strategies for success: ✅ Conduct market research to understand local preferences. ✅ Leverage technology for compliance and logistics. ✅ Localize operations using AI for personalized customer service. Facing cross-border e-commerce challenges? Let's discuss solutions that work for your business. #GlobalExpansion #CrossBorderTrade #Cybersecurity