I help DTC brands generate better ROI with psychology-based creative. 🧠 Talks about: consumer psychology, behavior science, paid ads. Founder @ Tether Insights
🛒 You can’t track purchase intent by tracking ATCs. 𝟭. “𝗔𝗧𝗖” 𝗷𝘂𝘀𝘁 𝗺𝗲𝗮𝗻𝘀 “𝘀𝗮𝘃𝗲 𝗳𝗼𝗿 𝗹𝗮𝘁𝗲𝗿”. It’s a placeholder, not a promise. 𝟮. 𝗣𝗲𝗼𝗽𝗹𝗲 𝘂𝘀𝗲 𝘁𝗵𝗲 𝗰𝗮𝗿𝘁 𝗹𝗶𝗸𝗲 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁. It’s a tool for collecting, not committing. 𝟯. 𝗧𝗵𝗲 𝗰𝗮𝗿𝘁 𝗵𝗲𝗹𝗽𝘀 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗲, 𝗻𝗼𝘁 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲. It helps them compare…not decide. 𝟰. 𝗡𝗼 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 = 𝗻𝗼 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁. Clicking isn’t buying. It costs nothing to put something in an online cart. 𝟱. 𝗔𝗧𝗖𝘀 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝗼𝗻𝗹𝘆. Interest? Yes. Intent? Not even close. If you really want to track intent, do this instead: ✅ 1. Track high-friction actions Not all clicks are equal. Look for: • Initiate Checkout • Payment Info Entered • Return Visitor → PDP → Checkout • Product added after reading reviews These behaviors show someone is moving past curiosity into commitment. ✅ 2. Analyze sequence, not single actions One ATC means nothing. But: 𝘈𝘛𝘊 → 𝘝𝘪𝘦𝘸 𝘴𝘩𝘪𝘱𝘱𝘪𝘯𝘨 𝘱𝘰𝘭𝘪𝘤𝘺 → 𝘈𝘥𝘥 𝘢𝘥𝘥𝘳𝘦𝘴𝘴? Now we’re talkin’ intent. Watch the flow, not the isolated click. ✅ 3. Measure time spent on key friction points If someone lingers on: • Product comparisons • Return policy pages • Size charts or FAQs They’re mentally preparing to convert. They’re not just browsing at that point, they’re weighing the trade-offs. ✅ 4. Look for repeat product interactions If someone revisits the same PDP 2–3 times in a week, that’s real consideration. Bonus points if they come back from an email or ad reminder. ✅ 5. Use survey overlays or post-exit polls Ask simple, direct questions like: “Are you planning to buy today?” “What’s stopping you from checking out?” Self-reported “logic” + behavioral data = gold. 𝘛𝘓𝘋𝘙: 𝘈𝘛𝘊 𝘪𝘴 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵-𝘭𝘦𝘷𝘦𝘭 𝘣𝘦𝘩𝘢𝘷𝘪𝘰𝘳 𝘰𝘯𝘭𝘺. 𝘐𝘵 𝘸𝘰𝘯’𝘵 𝘵𝘦𝘭𝘭 𝘺𝘰𝘶 𝘪𝘧 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘢𝘳𝘦 𝘵𝘳𝘶𝘭𝘺 𝘳𝘦𝘢𝘥𝘺 𝘵𝘰 𝘣𝘶𝘺. 𝘛𝘰 𝘵𝘳𝘶𝘭𝘺 𝘵𝘳𝘢𝘤𝘬 𝘪𝘯𝘵𝘦𝘯𝘵, 𝘮𝘰𝘯𝘪𝘵𝘰𝘳 𝘤𝘩𝘦𝘤𝘬𝘰𝘶𝘵 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮.