E-commerce trust strategies for large orders

Buying is a risk. Especially online. That moment after someone places an order? That’s when they’re most likely to change their mind or start doubting their decision. Here’s what most brands do: • Send an order confirmation • Say “Thanks for your order!” • Then… nothing. Meanwhile, your customer is thinking things like: “Did I just waste my money?” “Is it actually going to show up?” “What if I need to return it?” That gap, between clicking buy and getting the product is a trust drop. But you can build that trust back. Here’s one simple way to do it: Day 0: Right after they order Make them feel good right away. • Use a clear, well branded order page • Show when it’ll arrive, how returns work, and what happens next • Optional but great: a short video from the founder saying “We’ve got it from here” Day 2: Reassure them Let them know they made a good choice. • Share real examples of how people use the product • Add a small tip that shows you get their needs Day 5: Teach, don’t sell This isn’t a time to push more products. • Help them get the most out of what they bought • If it’s clothing, share how to style it • If it’s a tool or gadget, give a quick guide to help them get started Day 12: Just checking in No hard sell. Just be helpful. • A simple message: “Any questions? Need help with anything?” Most people don’t stop buying because your product is bad. They stop because they feel ignored. Keep talking to them like a real person and they’ll stick around.

We Placed USPs Near Checkout… and Sales Went Up! In eCommerce, even the smallest on-page optimizations can make a measurable impact on conversion rates. We recently tested a simple but strategic tweak for an online retailer: positioning key unique selling points (USPs) directly next to the checkout button in the cart. The goal? Encourage hesitant buyers by reinforcing trust and value at the final stage of the purchase journey. The Experiment 💡 Hypothesis: Customers who are undecided at checkout may need a final push. Displaying USPs like “Free Shipping,” “Easy Returns,” or “Secure Checkout” could reduce hesitation and increase completed purchases. 🔎 What We Changed: We repositioned key USPs right beside the call-to-action button, ensuring that they were clearly visible at the critical moment of decision-making. The Results: 📈 +1.58% increase in conversion rate 💰 +1.73% boost in revenue per visitor 📊 +1.49% lift in profit per visitor 🛒 Projected: 179 additional orders per month if implemented permanently This test showed consistent positive trends across all devices and audience types, reinforcing the impact of subtle psychological triggers in the checkout flow. Key Takeaways: ✅ Trust signals matter. Shoppers often need one final reassurance before clicking “Buy.” Strategically placed USPs can eliminate last-minute doubts. ✅ Small changes drive big impact. A 1.58% lift in conversions may seem minor, but at scale, this translates to significant revenue growth over time. ✅ Works across all devices. Whether on desktop or mobile, the enhanced visibility of USPs improved conversion rates consistently. Next Steps: Given these findings, we’ve fully deployed this variation sitewide and will continue to refine USP placement, messaging, and design to optimize further. 🔍 Have you tested adding trust signals near your checkout? Let’s discuss—what has worked (or not worked) for your store? 👇

How to make your "premium" site convert?  [10 sections I recommend and why] Selling high-ticket products is a completely different game than selling everyday essentials. What motivates someone to buy: – health supplements – food / beverages – skincare …is not what drives someone to spend $1,000+ on: – furniture – gadgets  – precious jewellery These are high-consideration purchases. Made once every 1+ years (or more rarely). Here's a list of 10 things to keep in mind, if you're selling products that are high consideration, expensive (over $1000) and what people buy rarely. 1. Offer to pay in instalments. This makes the product more affordable. Mention the instalment price near the original price (must do). 2. Show lifestyle images, first. Create aspiration, this makes them stay on the page and explore. 3. Allow them to view it in their space. Or to try it on. Go beyond the usual 2D image approach and elevate the experience. This gives you a competitive edge. 4. Add video/s to your image gallery. A video that shows the product in different settings, and includes details like how it's made, fabric, close up details. 5. Be super approachable. Allow them to contact you or book a "virtual consultation". Place this CTA near add to cart. 6. Offer complementary services. Like free shipping, free assembly, free returns. You want them to effortlessly complete the purchase. 7. Visually showcase the key features. What makes this unique. The materials, the details, the design thought. 8. Offer a warranty. Remove any "risk" to purchase. 9. Add press highlights. If the product has been featured in popular magazines, press – you want to build trust by using their logos. 10. Lastly, cross sell. Allow them to complete the set. This increases your revenue. People who are ready to buy, buy more. Do this only after covering details about the current product. Every click should build trust, desire, momentum. Every element should say: This is worth it. Found this helpful? Let me know in the comments. PS: Want help building a high-converting luxury ecom brand? Let's connect on DM.