Building Trust With A User-Friendly Interface

As a Director of E-Commerce, I used to think the key to product details page (PDP) performance was keeping the product name and add-to-cart button always visible, like if people saw it enough, they’d feel safe clicking it. And honestly? I wasn’t wrong. Visibility matters. But only after trust is built. And that trust has to start the second the page loads. Because for most people, the PDP is their first interaction with your brand. 60% of traffic lands on product pages. Not your homepage. Not your campaign hub. Not the beautifully branded story page your CMO is in love with. The PDP is where people show up quietly asking a question: "Is this the thing that will help me and solve my problems?" Help me feel more confident. Help me sleep better. Help me look the way I want to feel. Help me feel seen. And too often, we greet them with a checklist. - Bullet points we didn’t write for them - Specs we didn’t explain - Photos that are boring We build for compliance, not connection. And then we wonder why the bounce rate is brutal. I only started to get it once I started listening. We added one simple survey to the PDP: "What problem will this product solve for you?" And the answers were so raw. A woman looking for a gift to repair a relationship. A man trying to manage pain without another doctor visit. Someone just wanting to feel better in their own skin. They weren’t looking for a feature. They were looking for hope. So we rebuilt the page: - Leading with the why, not the what - Reflecting their words, not ours - Images that show how the product is used (to solve problems) It wasn’t perfect. It didn’t please every internal team. But it made the customer feel understood. And that’s what moved the numbers. This works for the most mundane products like underwear and the most luxurious goods like a Birkin If your PDP isn’t making customers feel something, it’s not going to move them. It’s just another dead end in a long scroll of missed opportunities. What problems do your products solve for your customers?

Imagine walking into a store and getting hit with 9 questions before you see anything… That’s what most ecommerce sites feel like today... You land on a homepage and immediately get: - A popup  - A cookies notice  - A sale banner  - A floating chat with us! bubble  - A take our quiz prompt  - A get 10% off squeeze All before you’ve even scrolled. That’s like a retail employee hitting you with 9 questions before you walk 3 feet. 𝗜𝘁'𝘀 𝗲𝘅𝗵𝗮𝘂𝘀𝘁𝗶𝗻𝗴. We don’t talk enough about how 𝗨𝗫 𝗳𝗮𝘁𝗶𝗴𝘂𝗲 𝗶𝘀 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻. When a customer’s already had a long day, their brain isn’t craving more decisions... it’s craving clarity. So simplify your landing experience: → Kill the popups (or delay them) → Show one clear CTA → Limit top nav to 3-5 items → Don’t stack 3 promos at once → Start with ONE hero action and build from there Fewer choices = faster action.

As founders, we know that the journey to build a platform isn’t just about creating something that looks good. It’s about building something that feels intuitive, earns trust, and drives value from the first click. Let me share the thought process behind Wokka’s landing page carousel and how these principles can resonate with every founder’s mission. ✅ Creating a Bold, Recognizable Brand The orange-yellow color scheme isn’t just eye-catching—it’s designed to be memorable and relatable. In a crowded digital space, brand recognition can be everything. For founders, creating a unique color identity isn’t just about aesthetics; it’s a strategic move to stand out, stick in users’ minds, and build emotional connections. ✅ Making Booking Simple (Because Simplicity Sells) The easier it is for users to achieve their goal, the more likely they’ll keep coming back. With Wokka, users can find, book, and connect with professionals in just a few taps. For us, this means fewer steps, more conversions, and higher satisfaction. For you, simplicity means higher retention rates and a lower churn rate—a true competitive advantage. ✅ Designing for Trust with Security Front and Center Trust is our platform’s backbone, and it should be for yours too. From secure payment options to authentication measures, we’ve made security a seamless part of the user experience. As founders, our users trust us with more than their transactions—they trust us with their data and their loyalty. Investing in security from day one is key to long-term growth. ✅ Seamless Consistency Across Devices: Users should feel at home on your platform, whether they’re on mobile or desktop. This kind of consistency doesn’t just make the experience smoother; it boosts credibility and confidence. When users know they can expect the same polished experience on any device, they’re more likely to see you as reliable and worth sticking with. That’s loyalty earned through design. Our landing page isn’t just a pretty face—it’s a strategic powerhouse. Each design decision aligns with a core goal: to build trust, simplify interactions, and foster loyalty. If you’re building your own platform, remember that design isn’t just “decoration”; it’s your silent partner in achieving sustainable growth and user loyalty. Swipe through our carousel to see how Wokka brings this vision to life! ⬇️ Check the Dribbble Link: https://lnkd.in/gSCfa-Hv