Best Practices For Ecommerce Photography

If you’re not stacking your Amazon product images in the right order, you’re leaving money on the table. I see sellers obsess over keywords and PPC, but ignore the image stack-your most powerful conversion tool. Here’s the formula I use for every listing: Start with a clean, clear main image. No distractions, just the product, filling the frame. This is your first impression-don’t blow it. Next, a feature image. Show off what makes your product different. Zoom in on the details, textures, or unique features. If a customer can’t see what’s special, they’ll scroll right past. Then, drop in an infographic. People don’t read-so show them. Use callouts, icons, and short text to hammer home the benefits. Make it visual, make it obvious. Finally, a lifestyle image. Help buyers picture themselves using your product. Real people, real settings. If your customer can’t see themselves with your product, they’ll move on to someone else’s. Bonus tips: Use every image slot Amazon gives you. Stick to real photos-AI-generated or over-edited images kill trust. Think mobile first-vertical images win on phones. And always test. Your best image today might not be your best image next month. This is the playbook. Execute on it, and watch your conversions climb. Ignore it, and your competitors will thank you.

Are you making the most of your product image space on Amazon? Here's a Guide to Stand Out: 🖼️ Your product images should do more than just show what the item looks like—they need to tell buyers why your product is the best choice out there. Here’s how to ensure your images work as your most effective sales tool: 1. Highlight Unique Features 🔎 Does your product include a standout ingredient, superior build, or specialized design? Showcase it! For instance, if you’re selling a high-quality pickleball paddle with a carbon fiber textured surface or a honeycomb core, these details shouldn’t be buried in your bullet points. Instead, show them off visually with close-ups and overlays. 2. Think Like Your Shopper 🛍️ Many buyers make quick comparisons while browsing, often skimming multiple listings side by side. If they see two similar products, the one that visually highlights its standout features will grab their attention first. Most shoppers won’t read through long descriptions unless their interest is already piqued by what they see. 3. Show > Tell 👀 Listing benefits and specifications in your product description is important, but visuals always win. Think about a shopper scrolling through paddles—if yours prominently displays its unique texture and core material while another doesn’t, which do you think they’ll click on? 4. Visual Trust Builders ✅ Include badges or visual markers for key benefits like “Textured Grip,” “100% Carbon Fiber,” or “Honeycomb Core for Enhanced Power.” These concise visual cues can reinforce the decision to choose your product without needing to read further. Bottom Line: Your product images should tell a story—one that quickly and clearly communicates why your product stands out. Don’t just tell shoppers about your product's strengths; show them directly. Are your images optimized to boost engagement and conversions? Want more tips like this? Sign up to my newsletter from the link in Bio. #AmazonPPC #AmazonGrowth #EcommerceMarketing #AdOptimization #Amazon

Your product tells a story. It's not just about what it does, but what it represents. I once worked with a brand that made outdoor gear. They could have focused solely on technical specs and durability. Instead, they chose to highlight how their products enabled people to connect with nature and find peace away from modern stresses. This approach transformed their entire customer experience. Product descriptions went beyond features to paint a picture of serene campsites and soul-nourishing hikes. Imagery showcased real people using the gear in breathtaking natural settings, not just studio shots. Even their packaging told a story, using recycled materials and including notes about environmental conservation. Every touchpoint reinforced their mission of fostering a deeper connection with the outdoors. The key is authenticity. Your product should be a physical manifestation of your brand's values and purpose. When done right, it becomes more than just an item - it's a vehicle for the change you want to see in the world. Look closely at your offerings. How can they better embody your mission? What story are they telling your customers? Make your products a tangible expression of your brand's ethos, and watch as customers connect on a deeper level.

High-quality images are non-negotiable on Amazon. To stand out against competitors, you need to be focusing on images. Here's why: 1 - They Grab Attention First impressions happen in milliseconds. Crisp, clear images stop scrollers in their tracks. Blurry or amateur shots keep shoppers scrolling. 2 - They Build Trust High-res images are professional. They show you care about your product and your customers. Low-quality shots make shoppers assume you have low-quality products. 3 - They Boost Conversions The numbers don't lie Products with high-quality images convert 2-3x better Zoom-enabled photos increase sales by up to 40% 4 - They Reduce Returns Clear images set accurate expectations. Shoppers know exactly what they're getting. The result is fewer returns and happier customers. Question: How Do I Improve My Amazon Images? 1) Use white backgrounds. They're clean and Amazon-approved. 2) Show scale. Help shoppers understand the size of your product. 3) Highlight key features. Use infographics if you need them. 4) Include lifestyle shots. Show your product in action. 5) Maintain a consistent style across all images. Pro Tips -Invest in professional photography. It pays for itself. -Use all available image slots. More info = more sales. -A/B test your main image. Small changes can have big impacts. -Update often. Keep your listings fresh and relevant. On Amazon, a picture isn't worth a thousand words. It's worth thousands of sales. Neglect your images, and watch competitors steal your sales. Master them, and watch your conversion rates go up. It's your call.

7 Lessons Learned from Designing 20,000 Amazon Images Designing 20,000 images isn’t just about creating visuals, it’s about learning what truly works to convert shoppers into buyers. Here’s what years of experience taught me: 1. The Main Image is the MVP. A stunning main image can make or break your listing. It’s your first chance to grab attention, and even small tweaks (like angles or shadows) can boost CTR significantly. 2. Lifestyle Images Drive Desire. Shoppers don’t just buy products—they buy experiences. Show them how your product fits into their life, and they’ll feel like they can’t live without it. 3. Clarity Always Wins. Your images should instantly answer: “What is this?” and “Why should I care?” Simplicity trumps overloading every time. 4. Infographics Close the Sale. Clear, benefit-driven infographics answer the buyer’s questions before they’re even asked, building trust and confidence. 5. Show the Transformation. Whether it’s a before-and-after or a comparison, transformation visuals make your product the obvious choice. 6. Quality Equals Credibility. High-quality images don’t just look good—they make your product feel premium, which directly impacts conversions. 7. Test Everything. Data doesn’t lie. Testing and optimizing your images consistently leads to breakthroughs you’d never expect. Your images aren’t just there to “look good.” They’re your 24/7 sales team, silently doing the work to boost clicks, drive conversions, and build trust. We have designed 200+ listings that are making $100,000 every month. Which of these lessons will you use to level up your listing? Let me in the comments! #amazon #amaoznfba #amazonlistingoptimization #amazonprivatelable #ecommerce #amazonsellers #cpgbrands

When creating content for marketing it’s easy to focus on cool product shots. However, cool product photos don’t tell a story. When I go to a website or social feed I want to see the product in use by real people. I want to envision myself using the product. This creates an immediate connection with your customers. When crafting the media for your marketing plan it’s important to tell a story and enable your potential customers to picture themselves using your product. If you’re selling hammers, I don’t want to just see white background flat lay photos. I don’t want to just see a cool photo of a tool belt with a hammer. I want to see real people doing real work with your hammers. I will be much more likely to purchase if I have that instant connection to the product and brand. Example: Photo of a DiamondBack Covers in use. You can picture yourself and how you would actually use their truck bed cover when you look at this photo. This is much more effective than a simple photo of the bed cover on the truck.

𝗠𝗼𝘀𝘁 𝘀𝗲𝗹𝗹𝗲𝗿𝘀 𝘂𝗻𝗱𝗲𝗿𝗲𝘀𝘁𝗶𝗺𝗮𝘁𝗲 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗺𝗮𝗶𝗻 𝗶𝗺𝗮𝗴𝗲, 𝗯𝘂𝘁 𝗺𝗲𝗱𝗶𝗼𝗰𝗿𝗲 𝗺𝗲𝗱𝗶𝗮 𝘄𝗼𝗻’𝘁 𝗰𝘂𝘁 𝗶𝘁. Use these three tips to stand out 👇 #𝟭: 𝗕𝗶𝗴𝗴𝗲𝗿 𝗶𝘀 𝗕𝗲𝘁𝘁𝗲𝗿 Nothing says cheap products like small, grainy images. Meanwhile, having a large, clear main image allows customers to fully inspect your product. This breeds confidence. And good quality images also mark you out as an exceptional brand. You’ve taken the time to invest in creative, so your product must be great, too. There is a lot of psychology at work when it comes to buying decisions. So make that psychology work in your favor.  #𝟮: 𝗜𝘁’𝘀 𝗔𝗹𝗹 𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗗𝗲𝘁𝗮𝗶𝗹𝘀 As well as being big and high-resolution, you want your main image to include as many details as possible. Customers want to make informed decisions. They don’t want to guess whether your product is right for them or not. So given the choice, they’re going to pick a listing that they’re certain will match their requirements. And adding key details to your image helps you to differentiate and for them to make that purchasing decision. You might say, “Hey, all the details are in my product description.” But you’re missing the point. You need to make the buying process convenient. And people will never see your listing if they dont click through to your item from search. Where applicable, your image should detail more than just the product. If it has a flavor or scent, add that item alongside it. If it has views of the inside, highlight those key features. As long as its within Terms of Service, your imagination is the limit. Seek inspiration from competitors in your category or outside, for great examples of what you can and can’t get away with. #𝟯 𝗦𝗵𝗼𝘄 𝗕𝘂𝘆𝗲𝗿𝘀 𝗛𝗼𝘄 𝗧𝗵𝗲𝘆’𝗱 𝗨𝘀𝗲 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 Buyers make a lot of decisions on feelings and experiences. That’s what you need to tap into. Selling kid's toys? Show a child alongside the toy. It humanizes your image and gives them a sense of scale.   Make it easy for buyers to picture your product in their life. 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 Your main product image is the only one many potential buyers will look at. So it needs to be fit for purpose. Think about how you can present your product in an appealing way. Then stage a shoot and get high impact, quality photography that does your product justice. As with any changes you make to your listings, A/B test, and track results. Staying complacent is not the game.   Keep optimizing wherever applicable. If you want to improve every aspect of your product page, DM me “LISTING” for my complete guide to great listings. _ Find this useful? ♻️ If so, repost it to your network and follow Ian Rollin Berry for more.

Here’s how I like to create emotion on Amazon, beyond just high-quality photographs: 🖼️ Custom Creative: It’s not just about the objects in your photos. It’s also the message. Whether visual or written, your content should evoke an emotion, be it humor, fear, luxury, or aspiration. 📺 Video Ads & Custom Headline Ads: Video and custom headline ads allow us to tell more holistic stories, engaging customers at multiple touchpoints. Take a brand like Ballsy. They leaned into humor in a domain (men's hygiene) that typically wouldn't be associated with laughter. The result? Strong brand recall and engagement. (*Cough* BTW, Marknology worked with Ballsy on Amazon until they were acquired.) But, a word of caution 🚫: 🎯 Consistency is KEY. Whether it’s the product display images, bullet points, or the A+ content, ensure your messaging is aligned. Talking to a mother in one image and a unicorn lover in another creates confusion, diluting the emotional connection. I’ve noticed listings getting muddled when they’re created by outsourced VAs unfamiliar with the product or the target audience. This incongruence, even when it’s subtle, can erode trust. In essence, to create a winning Amazon listing: 1️⃣ Understand who the HERO of your story is. 2️⃣ Ensure consistent messaging across all touchpoints. 3️⃣ Always, ALWAYS prioritize the emotional journey of the customer. These might seem nuanced, but the impact? Absolute game-changers for conversions. #amazon #ecommerce #strategy #marketing #ecomm