Simplifying Content Management

SaaS companies, stop overcomplicating your content. Yes, you’re creating an advanced solution. But if you can’t explain it simply – your customers won’t understand it. And what happens when they don’t get it? 👉 Confusion 👉 Frustration 👉 No conversions Here’s the fix: 1/ Break it down Use everyday language. And when things get technical, try: • Give an example – Walk them through a real-life scenario • Provide an analogy – Compare it to something they already understand 2/ Focus on clarity Make every sentence count. You should: • Cut the fluff – Keep things direct and easy to digest • Avoid jargon – Don’t alienate your audience with technical terms 3/ Guide them step-by-step Lead them through the process by: • Creating a roadmap – Show them the clear path to the solution • Using simple steps – Break down your solution into bite-sized actions Simple, clear, and relatable content drives conversions. PS. Share it with a technical founder who struggles to communicate their product’s value.

I've seen countless digital transformations, but this story stands out. Challenge: Imagine managing 2 bln content assets across 300+ websites with a tiny team. Their 12-year-old on-premises CMS was approaching end-of-life to boot! This wasn't just a tech problem – it was a daily struggle affecting real people trying to do their best work. Reality: > 90,000+ pages requiring constant maintenance > Security vulnerabilities keeping IT awake at night > Content editors spending hours on simple tasks > Developers diverted from innovation to routine fixes > Escalating outsourcing costs 🎯 7 Steps That Changed Everything: 1. Research-First Approach - They invested in user research - discovering that their content creators needed simpler workflows more than they needed new features. 2. Partner Selection (Done in 60 Days) - They ran an efficient RFP process focused on three key criteria: > Deep expertise in their sector > Proven enterprise-level cloud solutions > Established best-practice methodologies Clarity of purpose helped them cut through the noise and find the right partner quickly. 3. Pragmatic Migration Strategy - They chose a "like-for-like" migration approach, rather than combining a migration with redesign. Squiz DXP’s migration tool enabled this, allowing them to: > Maintain business continuity without draining project resources > Conduct real-time content validation > Automate information architecture updates on the go > Preserve SEO value post-migration > Reduce risk and complexity 4. Existing Site Search Improvements Doubled as User Research - Implementing Squiz’s Search capability in their legacy CMS led to: > Immediate improvements to user experience > Service quality continuity during transition > Valuable user behavior insights to inform the new build 5. Rationalized 90+ templates down to 12 - Reducing the number of templates ensured that content management was more sustainable, without heavy ongoing developer intervention post-migration. 6. Embedding a Governance Framework - Best practice standards were baked into workflows using customizable content and permissions management tools in the DXP. Instead of restricting creativity, it enabled “flexible governance” giving Marketing/editors the freedom to work within clear guidelines, without needing oversight. 7. Change Management to Autonomy - The team prioritized a co-build "see-learn-do"approach. Their team became self-sufficient within a couple of weeks. 📊 Impact: > 90% brand consistency across properties > Usability scores: 23/100 → 70/100 > On-time, under-budget delivery > Security vulnerabilities eliminated > Achieved content team autonomy What makes this transformation significant isn't just the tech change. It proves that the most daunting digital challenges can be solved with smart strategy and methodical execution. Dive into exactly how they did it. 👇 https://lnkd.in/gkVuQrBu #Website #Marketing

How I cut my clients' content production time from 6 to 2 hours a week: You need 4 elements: 1. A strong content strategy 2. A strong distribution flow 3. Custom AI Agents for content creation 4. Content Ops automation When all 4 work together, you create a seamless content engine that not only saves time but also enhances quality and consistency. Here's how I did it: 1. Strong Content Strategy: We focused on understanding the audience's: • Fears • Frustrations • Goals • Aspirations Then, I distributed posts about each category throughout the week. This helped in creating more targeted and effective content, reducing the time spent on revisions and reworks. 2. Efficient Distribution Flow: By setting up a streamlined distribution process, I ensured that content reached the right platforms and audiences without unnecessary delays. This included: • Scheduling posts in advance • Uusing analytics to optimize posting times • Repurposing content across different channels 3. Custom AI Agents: I build 100% custom AI Agents for all our clients' content creation needs. They: • Know and use your content strategy • Create content using your voice and tone guidelines • Continuously learn from the best-performing content Those agents generate the first drafts. Then, a pro writer edits the content to make it top-notch. 4. Automation Finally, we implement automation bots in Make to handle repetitive tasks: • Identifying social post ideas from long-form content • Crafting compelling hooks for posts • Writing the first post draft The result? • A drastic reduction in the time spent on content production • Freeing up valuable hours for more creative and impactful work If you're looking to optimize your content processes, DM me "CONTENT" and let's talk.

I see a lot of chaotic content processes, which means files get lost, deadlines aren’t met, instructions aren’t clear, and people get frustrated. Here are 5 things content marketers should do with Project Management tools to control content marketing chaos: 🔹 Plan your content calendar Have sections by week or content type; each item is one piece of content; tags by stage in funnel, pillar, buyer persona, and content type 🔹 Manage content production Be sure to add a subitem for every discrete step (every time a deliverable changes hands). Put all decisions related to content in the notes. 🔹 Catalog your content All published content has an entry in a board. Tag by content type, theme, buyer persona, stage in funnel. Makes re-use and finding things super easy. 🔹 Perform content audits Import your excel list of all your content and do your reviews and action items in here. Move items to the production board or content catalog from there. 🔹 Capture ideas This is the simplest board of all. If you give access to everyone and ask them to 'park' their ideas there you will have a running list of options. Get ideas out of email, napkin scribbles, and post-it notes. Again, tags, by content type, theme, buyer persona, stage in funnel. I’m a big fan of Monday, ClickUp, and Asana and they have adequate free versions for small teams! I am starting to like Trello more also. Some love notion. If you aren’t using a PM tool yet to manage your content, why not?

Most brands don’t have a content problem. They’ve got videos sitting on a drive. Podcasts their CEO guested on. Candidate interviews. Broker trainings. Testimonials. The problem? It all sits there gathering digital dust. Here’s a step-by-step AI workflow you can set up in under a day to turn that “content graveyard” into a marketing machine. 1. Collect your assets Grab old videos, recorded trainings, interviews, podcasts, anything with your voice or your story in it. 2. Slice it up (Descript or Opus Clip) Run long-form videos through tools that auto-generate short, platform-specific clips. Perfect for LinkedIn, Instagram, YouTube Shorts. 3. Write captions (ChatGPT, trained on your brand) Don’t just drop content into a fresh thread. Feed transcripts into a ChatGPT thread that you’ve already trained on your brand voice, personality, and key messaging. That’s how you get captions that sound like you and resonate with your audience across LinkedIn, broker email blasts, and Instagram. 4. Distribute everywhere (Hootsuite or native scheduling) Queue it all up once and then let it post on autopilot across LinkedIn, IG, even broker email. 5. Repeat weekly Every piece of content now has a second (and third, and fourth) life without requiring a full-time content manager. 👉 The needle-mover: Staying top-of-mind with candidates and brokers consistently, without piling more work on your team. If you’re a franchise brand struggling to keep marketing fresh, try this out and tell me if it helps!

Stop overcomplicating your content. It doesn’t need to sound clever. Or packed with jargon. Or like you're writing a university essay. Your content needs to be clear, relatable, and easy to digest, especially on LinkedIn, where attention spans are short and the feed is super busy. Here are 5 ways to simplify your content without dumbing it down: 🎯 Get clear on your messaging. If you can’t explain what you do in one or two sentences, it’s time to strip it back. Focus on what your ideal client needs to hear, not what you think sounds impressive. 🎯 Speak to real pain points. What’s keeping your audience stuck, frustrated, or overwhelmed? Use their words, not your industry terms. Make them feel seen and understood. 🎯 Share a relatable story. A recent conversation, a lesson learned, a small win these slice-of-life moments often perform better than polished how-to content. People connect with people. 🎯 Add a dash of personality. Whether it’s your humour, tone, or choice of gifs, just be yourself. Don’t be afraid to be a bit informal or show what goes on behind-the-scenes. 🎯 Edit like you mean it. Write it out, then cut it in half. Shorter sentences. Clearer formatting. Make it easy to skim because that’s how most people read on social media. You don’t need to say more to back up why people need your services. You need to say it more clearly. Keep it simple. Keep it human. Keep it you. 👉 Need help stripping your content back so it actually works? Get in touch to find out how I can help you. Can your audience see your personality shining through on LinkedIn? How do you think they would describe you?

Too many people are making content harder than it needs to be. They spend hours overthinking strategy, second-guessing every post, and trying to “crack the algorithm.” The brands winning online aren’t the ones with the most complicated strategy. They’re the ones showing up consistently, saying something real, and keeping it simple. Here’s how to stop overcomplicating your content and start getting results... 1. Get Clear on Your Message If you don’t know what you stand for, your audience won’t either. → Pick 2-3 core topics you want to be known for. → Stick to them. Repeat them. Become the go-to in your space. 2. Talk to Your Audience, Not at Them Content that converts feels like a conversation, not a broadcast. → Ask questions. → Start discussions. → Use everyday language, not industry jargon. If your audience doesn’t feel like you’re speaking to them, they won’t care. 3. Make Your Content Work Harder You don’t need to be everywhere at once. → One livestream = weeks of content. → One strong post = 10+ repurposed pieces. → One idea, said in different ways, builds trust over time. 4. Keep It Stupid Simple Overthinking is the fastest way to kill momentum. → Write like you talk. → Get to the point fast. → Don’t let “perfect” stop you from posting. At Reveting, we’ve built an entire business helping founders, execs, and brands simplify their content strategy so they can stop spinning their wheels and start seeing results. If your content isn’t getting traction, it’s probably not a strategy problem it’s a simplicity problem. Keep it simple. Show up. Say something real. That’s how you win. Who else feels like they’ve been overcomplicating content? Jessie 🖤