Improving SEO Capabilities

Ever heard the saying “SEO takes a long time”? Well, we just helped a client grow their organic traffic by 84% in just 4 months… And increased their ChatGPT referral traffic by 190%... All by fixing the ‘invisible’ problems holding their site back. Here's exactly what we did to get these results: 1. Making Internal Links Crawlable ✅ We found that all internal links on the main Locations page were being loaded with JavaScript, which blocked search engines from following them. ✅ We replaced JS-only navigation with proper HTML <a href=""> tags to make it easy for Google and AI models to follow links throughout the site. ✅ Pages that were previously invisible to search engines became discoverable and properly linked within the site's architecture. 2. Fixing Broken Backlinks to Reclaim Authority ✅ Several pages that no longer existed were still receiving backlinks, causing valuable ranking power to be lost. ✅ We mapped all 404 URLs with referring domains using backlink tools like Ahrefs and GSC. Broken pages waste valuable ranking signals and confuse AI crawlers. ✅ We implemented 301 redirects to the most relevant live pages to preserve domain authority and help AI systems surface and cite relevant content. ✅ We prioritized backlinks from high-authority domains which are more likely to influence search rankings and be used as trust signals by AI systems. 3. Cleaning Up Heading Structure for Better SEO ✅ Multiple H1 tags were being used on nearly every page, creating confusion for search engines and diluting topical signals. ✅ We used a single, descriptive <h1> per page to clearly define the main topic—this helps Google and AI models quickly understand the page's focus. ✅ We applied a consistent heading hierarchy (<h2>, <h3>, etc.) to structure subtopics, allowing language models to break down content for easier parsing. ✅ We wrote headings that reflected real search queries, making it easier for Google and AI systems to match page sections with user intent. 4. Optimizing Meta Titles for Clicks and Relevance ✅ Many meta titles and descriptions were missing or poorly written, limiting the site's visibility in both traditional and AI search results. ✅ We ran a full metadata audit across high-priority pages and delivered optimized titles and descriptions for both human users and AI systems. ✅ We placed the primary keyword near the front of meta titles—short, clear titles are easier for AI to quickly understand what the page covers. ✅ We wrote engaging, intent-matching meta descriptions (≤155 characters) with soft calls to action, helping AI extract context and user-friendly snippets. ✅ We avoided duplication across all URLs—unique metadata signals topic clarity, reducing confusion for Google and AI models parsing site structure. The results speak for themselves: 📈Organic sessions: 24,851 → 45,733 (+84% growth) 📈Engaged sessions: 15,334 → 25,010 (+63% growth) 🤖ChatGPT referral traffic: +190% increase …all within just 4 months.

Looking around, I see many online stores leaving $100,000/month on the table. Let’s fix that. Most eCommerce stores rely on outdated SEO tactics like: Broad, competitive keywords Generic product descriptions Thin category pages Random blogs that don’t convert Here’s a 10-step strategy that actually works 1. Build a Solid Technical Foundation Your site must load fast and run smoothly. Optimize site speed (sub-3s load time). Enable mobile-first design. Compress images without sacrificing quality. 2. Target High-Intent Keywords Skip broad, competitive keywords. Focus on commercial intent long-tails. How to Find Them: Use tools like Ahrefs or SEMrush to identify keywords with lower difficulty and solid search volume. Group keywords into clusters (“men’s running shoes” > “best running shoes for flat feet” > “lightweight running shoes for marathon training”). Examples: Instead of “shoes,” target “waterproof hiking boots for women” or “best trail running shoes for rocky terrain.” Use semantic SEO to include terms like “durable soles,” “lightweight,” or “breathable materials” to capture more intent. 3. Optimize Category Pages Category pages drive major traffic, don’t waste the opportunity. Write detailed descriptions with engaging headers. Add FAQs and customer reviews. Link to related products and subcategories. 4. Build High-Converting Product Pages Your product pages need to rank AND convert. Write unique descriptions (skip manufacturer copy). Add trust signals: Free shipping, secure payment badges, and reviews. Use structured data for rich snippets (e.g., star ratings). 5. Implement a Content Strategy Content builds authority and attracts traffic. Create blog clusters around buyer questions. Example cluster: “How to Choose the Right Backpack” → “Top 10 Lightweight Tents.” Link blogs to category and product pages to guide conversion. 6. Build a Local Strategy (If Relevant) Optimize for regional searches: Create location pages like “Hiking Gear Store in Denver.” Target location-specific terms: “hiking gear near [City].” 7. Use Schema Implementation Schema boosts rankings and CTRs. Add product schema (prices, reviews). Use FAQ schema for common customer questions. 8. Build Authority With Backlinks Backlinks build credibility. Pitch niche blogs or create data-driven guides for linkable content. Use competitor analysis tools to find backlink gaps. Aim at least 30% of links at your homepage. 9. Implement a Conversion Strategy Traffic is great, but conversions pay the bills. Retarget cart-abandoners: “Still interested? Get 10% off now!” Offer incentives like free shipping or discounts. Use exit-intent pop-ups: “Before you go, here’s 10% off!” 10. Monitor Performance With Analytics Track metrics like keyword rankings, bounce rates, and conversion rates. Underperforming pages? Refresh content and add internal links. Dropping CTR? Test new meta titles/descriptions.

Improving Page Load Speed for Better SEO 🚀 Did you know that a 1-second delay in page load speed can reduce conversions by 7% and increase bounce rates by 32%? Page speed isn’t just a UX factor; it’s a critical SEO ranking signal. Fast-loading websites improve user experience, increase engagement, and help you rank higher on search engines. If you’re serious about SEO, here’s a detailed checklist to improve your page load speed: 1) Optimize Images - Use compressed formats like WebP instead of JPEG/PNG. - Resize images to fit their display dimensions. - Tools: TinyPNG, ShortPixel, or ImageOptim. 2) Enable Browser Caching - Store static files (images, CSS, JS) on users' browsers for faster load times on return visits. - Use tools like W3 Total Cache or WP Rocket for WordPress sites. 3) Minify CSS, JavaScript, and HTML - Remove unnecessary spaces, comments, and characters to reduce file size. - Tools: Minify CSS, UglifyJS, or plugins like Autoptimize. 4) Use a Content Delivery Network (CDN) - CDNs like Cloudflare or Amazon CloudFront distribute content across multiple servers globally for faster access. 5) Reduce HTTP Requests - Combine CSS/JS files and use CSS sprites for multiple small images to reduce server requests. 6) Enable Lazy Loading - Load images and videos only when they come into view. - It saves bandwidth and improves load speed. 7) Implement GZIP Compression - Compress files before sending them to the browser, reducing page size significantly. - Test if it’s enabled with tools like GzipTest. 8) Optimize Your Hosting - Use fast, reliable hosting. - Consider upgrading to cloud hosting or a dedicated server for high-traffic websites. 9) Remove Unused Plugins & Scripts - Deactivate plugins and scripts you no longer use. - Each one adds weight to your website. 10) Prioritize Above-the-Fold Content (Critical Rendering Path) - Load essential elements first, like headings, text, and CTAs, while other content loads in the background. Pro Tip: Use Tools to Measure and Monitor Speed - Google PageSpeed Insights - GTmetrix - Pingdom Tools These tools provide actionable recommendations to boost performance. Why Does It Matter? - Faster pages rank higher. - Improved user experience = lower bounce rates. - Mobile users expect lightning-fast load times. Remember: Google’s Core Web Vitals prioritize page speed, so improving it is a direct boost to your SEO performance. Which of these strategies are you already using, and what results have you seen? Drop your thoughts or questions below! ♻️ Save this checklist for later or share it with someone who needs it! 👉 Follow Dinesh Katyare for more actionable SEO tips. 🚀

Dear CEOs and Founders, Seeing Google Search Console impressions up but clicks down? It's a common SEO puzzle! This often means your content is visible, but not compelling enough to click, or Search Engine Results Page (SERP) changes are at play. Key Reasons for this trend: 1. SERP Feature Changes: Google frequently updates the SERP layout with features like video carousels, image packs, featured snippets, People Also Ask boxes, and ads. These can push your organic listing down, reducing visibility and clicks. 2. Featured Snippets and AI Overviews: A featured snippet (position zero) or AI Overview can answer a user's query directly on the SERP, eliminating the need to click through to your site. This leads to higher impressions but fewer clicks. 3. Google Ads: More paid ads above organic results decrease visibility and lower your Click-Through Rate (CTR). 4. Irrelevant Keywords and Content Mismatch: Ranking for irrelevant keywords or having a search snippet that doesn't accurately reflect user intent can deter clicks. 5. Low Ranking Position: While impressions may increase from ranking for more keywords, appearing in lower positions (e.g., on the second page) significantly reduces clicks. 6. Unappealing Titles and Meta Descriptions: Poorly crafted or truncated titles and meta descriptions fail to attract users. 7. Competition: Stronger or more compelling search results from competitors can draw clicks away. 8. Structured Data Issues: Errors can remove rich snippets, reducing visual appeal and CTR. What you can do to improve clicks on your website? 1. Analyze your data: Use Google Search Console's Performance report to identify specific queries and pages with high impressions but low clicks. 2. Optimize titles and descriptions: Craft engaging, keyword-rich meta titles and descriptions that accurately reflect your content and encourage clicks. Consider using numbers or emotional triggers. 3. Improve ranking position: Focus on SEO strategies to achieve higher rankings for relevant keywords, as higher positions generally yield higher CTRs. 4. Use schema markup: Implement schema markup to enable rich snippets, making your search results more visually appealing and informative. 5. Match search intent: Ensure your content aligns with the intent behind your target keywords. Provide comprehensive answers for informational queries or strong product pages for commercial ones. 6. Monitor and adapt: Continuously observe your CTR and other key metrics in Search Console. A/B test different titles, descriptions, and content formats to see what resonates best with your audience. By carefully analyzing your data and implementing strategic changes, you can improve your CTR and drive more qualified traffic to your website! Drop a comment below if you're doing something different to improve clicks on your website from search engines. Thank you!

SEO is nothing but a waste of time… If it isn’t one that aligns with your specific resources and business objectives. Instead of blindly chasing rankings, smart businesses match their SEO strategy to their existing capabilities and true objectives. More traffic? More sales? Stronger brand authority? Each requires a DIFFERENT approach… 1. Increasing website traffic Ask yourself: Do you have a content team? • Yes → Content-Driven SEO (Organic Growth) Focus on creating high-quality blog content, doing keyword research, and building topic clusters. Tools: Semrush Ahrefs Google Search Console • No → Backlink-Focused SEO If you don’t have a content team, invest in link building through outreach, guest posts, and digital PR. Tools: Majestic Ahrefs HARO (Help a Reporter Out) 2. Generating more leads or sales Do you have an ad budget? • Yes → SEO + Paid Search Hybrid Approach Run Google Ads while optimizing your landing pages for conversions. Paid search drives immediate traffic, and SEO builds long-term leads. Tools: Google Ads SearchAtlas Hotjar • No → Local SEO / CRO Optimization Focus on optimizing your Google My Business profile and improving your website’s conversion rate. Perfect if you’re targeting local customers. Tools: Google My Business BrightLocal 3. Improving brand authority Do you have industry experts on your team? • Yes → Thought Leadership SEO Leverage your experts to publish whitepapers, long-form content, and industry insights that position your brand as a leader. Tools: LinkedIn Medium Substack • No → Influencer / Guest Blogging SEO Build authority by collaborating with partners, securing guest posts, and doing interviews to reach new audiences. Tools: BuzzSumo HARO (Help a Reporter Out) 4. Fixing technical issues & site health Have you done an SEO audit in the last 6 months? • Yes → Advanced Technical SEO Go deeper by optimizing Core Web Vitals, adding schema markup, and improving your site’s structure for better performance. Tools: Google PageSpeed Insights Screaming Frog SEO Spider Ahrefs Site Audit • No → Basic Technical SEO Audit Start by checking for broken links, mobile usability, and page speed issues. A healthy site is non-negotiable for SEO. Tools: Semrush Site Audit Google Search Console Screaming Frog SEO Spider (Free version) Without alignment between your strategy and resources, SEO becomes an $$$ expensive distraction rather than a business driver.

SEO plan 2025 A – Audit Your Website: Begin with a comprehensive SEO audit. Use tools like Screaming Frog or Ahrefs to identify broken links, duplicate content, and technical errors. B – Build Backlinks: Quality backlinks remain crucial. Focus on guest posting, digital PR, and creating link-worthy content. C – Core Web Vitals: Optimize for Google’s Core Web Vitals (LCP, FID, CLS) to enhance user experience and improve rankings. D – Data-Driven Decisions: Use Google Analytics and Search Console to track performance and guide your SEO strategies. E – E-A-T Compliance: Establish Expertise, Authoritativeness, and Trustworthiness in your niche, especially for YMYL (Your Money Your Life) websites. F – Fresh Content: Regularly update or add new content. Google rewards websites that stay current and relevant. G – Google Business Profile: For local SEO, optimize and maintain an accurate Google Business Profile listing. H – Headings Optimization: Use H1, H2, H3 tags properly to structure content for both users and search engines. I – Internal Linking: Build a logical internal link structure to guide users and distribute link equity. J – JavaScript SEO: Ensure content rendered via JavaScript is crawlable and indexable by search engines. K – Keyword Research: Use modern tools like Semrush or Ubersuggest to identify long-tail and intent-driven keywords. L – Link Structure: Maintain clean and SEO-friendly URLs with proper slugs and no unnecessary parameters. M – Mobile Optimization: Ensure your website is mobile-responsive, as mobile-first indexing is now the standard. N – Niche Authority: Focus on creating depth in your content to become an authority in your niche. O – On-Page SEO: Optimize titles, meta descriptions, images (alt tags), and content around target keywords. P – Page Speed: Use tools like Google PageSpeed Insights to identify and fix slow-loading pages. Q – Quality Content: Always prioritize content that provides real value to users over keyword-stuffed articles. R – Responsive Design: Adapt your site design for all screen sizes and devices. S – Schema Markup: Implement structured data to enhance search listings with rich snippets. T – Technical SEO: Fix crawl errors, sitemaps, robots.txt, canonical tags, and other backend elements. U – User Experience (UX): A seamless UX improves dwell time, reduces bounce rate, and supports SEO. V – Voice Search Optimization: Target conversational queries and FAQs for better visibility in voice results. W – Web Security (HTTPS): Secure your site with SSL – it's a ranking factor and builds trust. X – XML Sitemap: Keep your XML sitemap updated and submit it to Google Search Console. Y – YouTube SEO: If you use videos, optimize titles, descriptions, and tags for better visibility on YouTube and Google. Z – Zero-Click Searches: Optimize for featured snippets, People Also Ask, and knowledge panels. #seoexpert #seo #topratedseoexpert #seotips #expartagency

After optimizing some of the biggest enterprise sites on the web...here are my 20 thoughts for a strong organic performance (SEO) in 2025... Revenue-Focused SEO 1. Pick keywords that show people are ready to buy. 2. Watch how website visitors turn into actual customers. 3. Create genuine content first. Let AI tools polish it, not write it. 4. Each page should have one goal - getting leads or making sales. 5. Forget vanity metrics. Focus on what matters: engagement and sales. Content Strategy & Optimization 6. Turn big content pieces into bite-sized chunks for social media. 7. Regularly check what's not working - fix it or merge it with better content. 8. Beef up your product pages with FAQs, success stories, and customer reviews. 9. Write specific posts targeting related keywords to grab more search visibility. 10. Group related content around your main products/services to own those search topics. AI-Driven SEO Enhancements 11. Spot rising search trends early with AI predictions. 12. Let AI help write meta descriptions and headers that include key terms. 13. Stay sharp on Google's AI updates to keep your SEO ahead of the curve. 14. Use AI to speed up content planning and optimization, but keep quality high. 15. Use AI tools to see how people use your pages and test what converts better. Technical & Emerging SEO Trends 16. Keep your site blazing fast with good Core Web Vitals. 17. Use AI to spy on competitors and stay one step ahead. 18. Get ready for voice search by targeting how people actually talk. 19. Build strong backlinks through industry connections and expert content. 20. Make your videos work harder - add structured data and keyword-rich captions. Let's scale some sites this year and buck the vanity metrics. Ping me to get an honest take on your current b2b site's approach!

I had the privilege of chatting with Paxton Gray of 97th Floor about the future of SEO and hiring. Here are some of the things we discussed: ➡️Misguided AI implementation: Many companies are prematurely replacing skilled SEO professionals with AI tools, hoping for a quick and cheap solution. This often backfires as these tools are best used to enhance, not replace, human expertise. ➡️Importance of organic intelligence: Strategic thinking and nuanced understanding of SEO are crucial, and AI cannot replicate this "organic intelligence". Companies need a balance of human expertise and AI assistance. ➡️The role of the audience: Understanding the buyer's journey and creating content that resonates with the target audience is paramount. SEO is not just about keywords and technical aspects but about providing valuable content that caters to user needs and intent. ➡️Content is royalty: Content should be created for users, not just for search engines. High-quality content that appeals to the audience will naturally perform well in search rankings. ➡️Self-reflection and strategy: Companies should analyze their existing SEO strategy and content, especially after an algorithm update. They need to understand their audience's needs and create a comprehensive strategy that aligns with their buyer's journey. Recommendations for companies: ✅Don't blindly rely on AI: Utilize AI tools strategically to augment human capabilities, not replace them entirely. ✅Invest in skilled professionals: Retain and empower SEO experts who can develop and execute effective strategies. ✅Prioritize audience-centric content: Create valuable and engaging content that caters to the target audience's needs and interests. ✅Focus on the buyer's journey: Understand how your audience searches for information and tailor your content to each stage of their journey.

The SEO skill every business needs right now : Content Refreshing I hear this from business owners all the time: “We can’t afford a big SEO budget.” The good news? You don’t always need one. Because one of the the most powerful SEO skills in 2025 isn’t publishing more. It’s refreshing what you already have. AI-driven search and Google both reward freshness. That means your old posts lose relevance faster than ever. But a simple refresh can bring them back to life. Here is how; ✅ Update stats, examples, and links ✅ Add conversational FAQs for AI-driven queries ✅ Improve clarity — cut fluff, keep authority ✅ Repurpose into LinkedIn posts, videos, or carousels The result? 80% of the results… for 20% of the cost. If you’re overwhelmed by SEO, don’t start by writing something new. Start by making your best content new again. When was the last time you refreshed one of your top-performing posts? __________ 👩💻 I'm Fonthip Ward Please feel free to reach out for a friendly SEO chat.

Stop focusing solely on outdated SEO tactics Too many marketers get stuck on: - Old techniques - Ignoring trends - Neglecting user experience And forget about the evolving nature of SEO. Adapting is what matters most. Here are 3 actionable strategies to elevate your SEO game in 2025: 1. Prioritize AI-Driven Content ↳ Use AI for smarter keyword research and personalization. ↳ It saves time while delivering targeted content. 2. Master E-E-A-T ↳ Showcase your expertise and trustworthiness. ↳ Focus on user needs and build authority with valuable resources. 3. Create Content Clusters ↳ Structure your content around main topics with interlinked articles. ↳ This helps search engines—and users—navigate your site better. Remember, SEO success comes from continuous learning and adapting to trends. Take action today. Start optimizing for tomorrow. --------------------------------- ♻️ Share this post if you found it useful.