Examples of modern feminine branding

Day 8 of Women's History Month: The Female Icons Reshaping Luxury's Timeline While men's names dominate luxury's visible history, women have been the true revolutionary force transforming luxury from empty status symbols into vehicles of cultural change. They weren't just mere participants, they were the visionaries who repeatedly redefined what luxury could be, often while being deliberately written out of the narrative. Today, I'm spotlighting the women, some who truly built and others who are building luxury as we know it. 𝐏𝐀𝐒𝐓 𝐏𝐈𝐎𝐍𝐄𝐄𝐑𝐒: Jeanne Lanvin - A revolutionary who created one of the first true lifestyle luxury brands, expanding from children's clothing to a full universe including perfume, home décor, and menswear. Madame Clicquot - The 27-year-old widow who invented champagne as we know it by creating the first vintage champagne and the riddling process that gave us clear bubbles. Elsa Schiaparelli - Who dared to merge surrealist art with fashion, creating "hard chic" that directly challenged Chanel's soft femininity. 𝐏𝐑𝐄𝐒𝐄𝐍𝐓 𝐅𝐎𝐑𝐂𝐄𝐒: Maria Grazia Chiuri - Transformed Dior from pretty to powerful with her "We Should All Be Feminists" messaging, proving social values and luxury aren't mutually exclusive. Tory Burch - Created a billion-dollar luxury accessible brand while simultaneously building one of the largest foundations for female entrepreneurs. Miuccia Prada - The intellectual revolutionary who brought conceptual thinking to luxury fashion, proving beautiful things can also be intellectually challenging. Azza Fahmy - The Egyptian jeweller who elevated traditional Arab craftsmanship into global luxury while maintaining cultural authenticity. 𝐅𝐔𝐓𝐔𝐑𝐄 𝐅𝐎𝐑𝐂𝐄𝐒: Aurora James - Founder of Brother Vellies and the 15 Percent Pledge, merging luxury craftsmanship with accountability. Rosh Mahtani of Alighieri - Translating Dante's Divine Comedy into jewellery that embraces imperfection as luxury. Marine Serre - Pioneering regenerative luxury through upcycling without sacrificing an iota of desire. Priya Ahluwalia - Transforming luxury menswear through cultural storytelling and sustainable innovation. What connects these women across time isn't just their gender, but their willingness to challenge what luxury could be, often bringing perspectives that were missing from the conversation. In The Luxpreneur, I explore how these transformative approaches create revolutionary luxury businesses. Link in bio to discover how to build your own legacy. 🇺🇸 tinyurl.com/yeert22u 🇬🇧 tinyurl.com/The-Luxpreneur #TheLuxpreneur #IWD #IWD25 #InternationalWomensDay #WomensHistoryMonth #LuxuryIcons #WomenInBusiness

𝗕𝗲𝗮𝘂𝘁𝘆'𝘀 𝗙𝘂𝘁𝘂𝗿𝗲 𝗜𝘀 𝗙𝗲𝗺𝗮𝗹𝗲. 𝗣𝗲𝗿𝗶𝗼𝗱. The beauty world is witnessing a seismic shift. The pioneers? Women who intimately understand their market. Turns out, we're pretty brilliant at this billion-dollar thing! 🔺 Selena Gomez is redefining success with Rare Beauty, now exploring a $2 billion sale. 🔺 Hailey Bieber turned rhode skin into a cultural phenomenon, mastering brand experience. Let's have a closer look at the indie brands making WAVES 🌊 🪐 Diipa Khosla fuses Ayurveda with modern skincare through indē wild, reshaping beauty with cultural authority. 🪐 Babba (Canales) Rivera blends Latinx heritage and clean beauty with Ceremonia, a game-changer in haircare. 🪐 Amy Liu created Tower 28 Beauty, Inc., a haven for sensitive skin with clean, affordable essentials. 🪐 Dianna Cohen elevates hair wellness with Crown Affair , turning daily care into a mindful ritual. 🪐 Christine Chang & Sarah Lee created Glow Recipe, pioneering fruit-forward yet clinically effective skincare. 🪐 Nancy Twine trailblazed clean hair care with Briogeo Hair Care, revolutionizing the “skinification” of hair. 🪐 Emily Weiss set a new industry standard with Glossier, Inc., proving beauty thrives on community. 🪐 Holly Thaggard revolutionized SPF, making it fun and essential with Supergoop! 🪐 Jen Atkin redefined modern haircare with OUAI while effectively educating us through her platform Mane Addicts. 🪐 Helane Crowell architectured Saie, proving clean beauty can be luxurious, high-performing and sustainable. 🪐 yasmin sewell fused spirituality with beauty in Vyrao, creating a striking luxury wellness brand. 🪐 Marianna Hewitt & Lauren Ireland brought us cult-favorite and high-impact skincare with Summer Fridays. 🪐 Jenna Meek & Jess Hunt keep beauty effortlessly real with REFY, a masterclass in genuine community engagement meets high-performing routine staples. 🪐 Diarrha Ndiaye champions melanin-rich skin with Ami Colé, pioneering inclusivity and performance. 🪐 Kate Foster Lengyel & Scarlett Johansson made The Outset an effective love letter to sensitive skin. These brands aren’t just products—they’re movements redefining beauty standards in real time. And the numbers don’t lie: 📈 VC firms with strong female leadership outperform all-male teams by 9.3% (looking at you SoGal Ventures (Pocket Sun), Female Founders Fund (Anu Duggal ❤️🔥) 📈 A 10% rise in women-led management boosts IRR by 1.3%. 👀 Yet, only 16% of General Partners in VC are women, managing just 9% of AUM in Europe. 👀 2024 saw a 13.1% drop in funding transactions, disproportionately affecting female founders. ‼️ Now this is a call to action. It's time for the industry to lean in further. Let's commit to breaking down barriers, amplifying women's voices, and building a more inclusive, innovative business landscape for all. Let's start now: Tag more brands & female founders below! 👇   #IWD2025 #FemaleFounders #BeautyIndustry

Hailey Bieber just sold Rhode for $1 billion at 28...and honestly, it’s one of the smartest branding masterclasses I've seen. Oh...and if you’ve never heard of Rhode, ask your girlfriend, your wife, or your daughter. Trust me, they have. Hailey didn't just sell skincare. She turned her own face into a brand, creating a lifestyle around clear, glossy skin. She used limited drops to build urgency, scarcity to build status, and aesthetics to build desire. The result? Girls didn’t just want the product - they wanted to show they had it. Rhode wasn’t skincare. It was social proof. The genius wasn't just in the products, it was how Hailey made girls feel about owning them. She got customers to proudly display Rhode lip balms and even branded phone cases on social media, subtly communicating, "I'm better because I use Rhode." From limited drops to strategic scarcity (yes, those constant sell-outs were strategic), Rhode's marketing was insanely smart. It wasn’t just influencer marketing; it was influence itself. Hailey became the ultimate proof of her own brand's value. Even her packaging became a flex. Simple, clean, and viral. People posted it before even using it. e.l.f. Beauty acquired Rhode in a deal valued at $1 billion - $600M in cash, $200M in stock, and another $200M in performance-based earnouts. But Hailey’s not stepping away. She’s staying on as Chief Creative Officer and Head of Innovation, meaning she’ll continue shaping the brand’s future from the inside. This is a powerful lesson in personal branding and business strategy. Know your worth, build your brand authentically, and make your customers part of the story. A masterclass in modern marketing: make your customer feel like owning your product makes them someone. And Hailey did it by blending authenticity, scarcity, and taste with surgical precision. This is what it looks like when you don’t just launch a product but you build a movement.