Your GTM engine isn’t built to scale (yet)

Your GTM engine isn’t built to scale (yet)

Let me tell you about something that happened with a customer of ours. 

They’d just been acquired and were under huge pressure to scale, but everything was slipping – low forecast accuracy, weak win rates, rising churn, the works. 

Over two years, we helped them roll out MEDDPICC as a common language across their entire GTM team, tighten execution, and build a real capability framework. 

And the impact was massive: forecast accuracy hit 85%, win rates doubled, ACV jumped, and they blew past their PE plan with a GTM engine that’s now built for repeatable growth.

Just goes to show what MEDDPICC can do. 

Win the day! - Pim Roelofsen


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Thats a great customer story! Also great to see a new short on mOS 🙌

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Big month with lots going on!

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