The future of seat upgrades is frictionless – and it’s already here
Innovation does not always mean starting from scratch—it often means building on what works, and making it even better.
At SeatBoost, we have spent years creating technology that turns seat upgrades into exciting, last minute opportunities. Our in-airport app experience has delighted travellers across the globe, giving them a fun and seamless way to access premium comfort. But the future of travel keeps evolving—and so do expectations.
So we asked ourselves: What’s the next step in designing smarter, simpler upgrade journeys for all travellers?
With the launch of the new SeatBoost Web App, we offer even more flexibility and freedom. Users can now bid for upgrades directly from their own devices, in real time, without needing to download anything. It’s all about removing friction and meeting people where they are.
This isn’t about replacing what exists—it is about expanding the possibilities. The SeatBoost app remains a key part of the journey for many travelers at the gate. The Web App simply brings a new layer of convenience, accessibility, and immediacy to the SeatBoost experience.
Why it matters
- For airlines: It’s a smart, plug-and-play solution that generates ancillary revenue while enhancing the traveler journey. No tech overhaul needed—just a powerful way to tap into real-time, live upgrade demand.
- For travellers: It’s another way to enjoy the perks of flying in comfort, with full control over the experience. Whether in the terminal or on the go, the choice is in their hands.
At SeatBoost, we believe that great user experience is at the heart of travel innovation. We’re not just building tools—we’re designing moments of possibility. The Web App is the latest step in that journey, giving both airlines and travelers more ways to connect, more ways to say yes to comfort, and more reasons to remember the journey.
And we’re just getting started.
Karl Goetz
CIO SeatBoost