5 Proven ways to expand your professional network in 2025 (and 2026)

Building a strong professional network is one of the most effective ways to open door, whether you’re exploring new career opportunities or looking to attract top talent. Networking isn’t just about collecting contacts; it’s about creating meaningful connections that can lead to collaboration, insights and growth.

In this article, we share 10 practical ways to expand your network, from making the most of LinkedIn to attending in-person events. Plus, don’t miss details on an upcoming networking opportunity where Hays will be a proud sponsor.

1. Optimize your LinkedIn profile

Your LinkedIn profile is often the first impression you make online, whether it’s to recruiters, hiring managers or potential business partners. When your profile is well-optimized, it does more than look good: it works for you. By using the right keywords, you increase your visibility in LinkedIn and Google searches, making it easier for the right people to find you. A complete, professional profile also builds credibility, showing that you’re serious about your career and your expertise. And most importantly, it opens doors: from job offers to collaborations and speaking engagements, start with someone discovering your profile.

LinkedIn profile checklist:

✅ Professional Photo Clear, high-quality headshot with a friendly, approachable expression.

✅ Compelling Headline Go beyond your job title: include keywords and your value proposition.

✅ Complete “about” section Summarize your expertise, achievements and what you’re passionate about.

✅ Updated experience & skills Add measurable results for each role.

✅ Featured Section Showcase articles, projects or posts that highlight your expertise.

✅ Custom URL Shorten your LinkedIn URL for easy sharing (e.g., linkedin.com/in/yourname).

✅ Open to Opportunities Use LinkedIn’s “Open to Work” or “Open to Hiring” settings if relevant.

✅ Engage Regularly Comment, share and post content to stay visible in your network.

✅ Recommendations & Endorsements Request and give recommendations to build credibility.

✅ Join Groups Participate in discussions to expand your reach and visibility.

 Applying these tips can deliver real results. You’ll attract recruiters and employers actively searching for talent in your field and you’ll increase inbound opportunities. Companies may reach out to you instead of the other way around. A polished profile also makes it easier to grow your network, as people are more likely to accept your connection requests. Over time, this positions you as an industry expert, which can lead to invitations for events, panels and collaborations that further boost your career.

Your profile is your digital business card. Make sure it’s complete and compelling!

2. Personalize your connection requests

Once your profile is optimized and ready to impress, the next step is reaching out. A polished profile increases the chances that people will accept your request, but what you say matters just as much. Avoid the generic “I’d like to connect” message. Instead, make it personal and relevant.

Here are 3 templates you can copy and adapt:

• Based on shared interest: “Hi [Name], I noticed we share an interest in [specific topic or industry]. I’d love to connect and exchange insights on [topic]. Looking forward to learning from your experience!"
• An event connection: "Hi [Name], I saw you’ll be attending [event name] next week. I’m also going and thought it would be great to connect beforehand. Looking forward to meeting you there!"
• A mutual connection: "Hi [Name], we both know [mutual connection’s name], and I’ve enjoyed their insights on [topic]. I’d love to connect with you as well and learn more about your work in [industry]."

3. Use LinkedIn’s Alumni Tool

Your alumni network is one of the most underused resources on LinkedIn. The Alumni Tool allows you to search for former classmates and colleagues by school, graduation year, location, industry and even job title.

Why is this so valuable? Because alumni connections often feel more personal and trusted, they share a common background, which makes introductions warmer and conversations easier.

How to leverage Alumni connections:

• Search strategically: Filter by industry or company to find alumni working in roles or organizations you’re interested in.
• Start with shared experience: Mention your common school or program in your message: it’s an instant icebreaker.

Don’t stop online

Many schools and universities organize alumni networking events. These are excellent opportunities to reconnect and meet new contacts in a familiar setting. Similarly, some companies host alumni events for former employees, which can be a goldmine for building trusted connections and exploring new opportunities.

What you gain:

1. Access to hidden opportunities through trusted introductions.
2. A stronger sense of community and credibility when reaching out.
3. Potential mentors or collaborators who understand your background.

4. Go to networking events

While online networking is powerful, nothing beats face-to-face interaction. In-person events allow you to engage in real conversations, read body language and make a stronger impression. They’re also ideal for spontaneous opportunities (those valuable “hallway conversations” that often lead to collaborations or job offers).

Don’t miss the Total Workforce Summit (Brussels, 27 November 2025) This flagship event brings together HR leaders, procurement managers and talent acquisition experts to discuss future-proof workforce strategies. What can you expect:

• Keynotes on Total Talent Management
• Interactive workshops
• Guided networking sessions Hays is proud to be a major sponsor, so don’t miss your chance to connect with top decision-makers. Learn more and secure your spot here.

Pro tip

Prepare before you go: bring business cards and set clear goals (e.g., meet 5 new contacts or learn about 2 new trends). After the event, follow up promptly on LinkedIn with a personalized message.

5. Volunteer or speak at events

Networking isn’t just about attending events; it’s about standing out. One of the most effective ways to do that is by offering your expertise as a speaker or volunteer. When you contribute to an event, you position yourself as a trusted voice in your field and create opportunities to connect with decision-makers who value your insights.

Why it works:

• Build authority: Speaking on a panel or leading a workshop showcases your knowledge and establishes you as an expert.
• Increase visibility: Your name and profile are often featured in event promotions, giving you exposure to a wider audience.
• Create meaningful connections: Volunteering puts you behind the scenes, where you meet organizers, sponsors, and influential attendees.

How to get involved:

• Pitch a topic: Reach out to event organizers with a short proposal on a subject you’re passionate about and that adds value to their audience.
• Offer to moderate or host: If speaking feels intimidating, start by moderating a discussion or hosting a breakout session.

And this is how you will create a reputation as someone who contributes and not just attends.

Expanding your professional network takes effort, but the rewards are worth it: new opportunities, valuable insights and connections that can shape your career or business. And if you’re looking for the perfect opportunity to put these tips into practice, join us at the Total Workforce Summit on 27 November in Brussels. It’s your chance to connect with HR leaders, procurement managers and talent experts, all in one place.

Secure your spot today → Total Workforce Summit – NextConomy