Andrew Ross Sorkin warns that avoiding tough questions through new media can backfire. The CEOs he respects embrace challenge, knowing it strengthens credibility. Facing scrutiny directly isn’t risky it’s strategic. Leaders who sidestep hard conversations miss the opportunity to build trust and prove their ability to perform under pressure. What are your thoughts? More on this topic with Rufus Griscom
Do business leaders today choose new forms of media over legacy media in order to avoid tough questions? If so, is this a mistake? Andrew Ross Sorkin thinks so. Andrew told me the following story. "Many years ago I was about to go on stage with an executive, and right before the interview the CEO said, 'throw them as hard as you can.' And I remember thinking, 'Huh, no one ever says that to me.' When the interview was over, I said, 'What were you doing?' I thought maybe he was trying to throw me off. And he said, 'If you throw them underhand, both us lose. I knew that if you threw it hard and I could hit the ball out of park, I would win the game.' And I think there is a lot of value to that. And unfortunately I think right now there are not a lot of people who are following that lesson."
