Transcript

Hi, Lucas. Today we will ask a couple of questions about. Overall, your experience with Replanet and we've prepared some questions I will ask. I'm not sure what how you will respond, but first it's starting. Lukash, can you briefly introduce yourself and go South? My name is Lucas Cyrus. I'm a founder and currently CEO of Glassell. And this is the company that has two main brands. One is Taneja PL. which is the one of the biggest online bookstores in Poland. And the second one is B dot PL. which is online FMCG store. We started seven years ago and connections car is 19 years old. That's actually wrong history. Thank you very much. The second question we have. We started to you started to work with the planet before you plan it. What did the retention look like for you? Well, we really didn't have any tools or idea how to work with the retention. So that was something we were monitoring, but we didn't have any idea how to work with that, how to make. Yeah, we didn't have tools to to to encourage our customers to buy, buy more. Of course we do lots of marketing automation, but that wasn't exactly what we do with the replan it. We just try to show them that we still exist. Come on, get back to us. But we didn't offer them things they needed at the time they might need it. OK, perfect. I. That they saw. The other question is what were the impacts that you see after launching replanet. So after launching replanning it, we've noticed 53% increase in our marketing automation revenue due to very focused and customer concentrated campaigns that. Encourage our customers to buy again. And we started to have control over how often and what our customer came to came back to buy and what is the feature looks ahead for you with the planet and in terms of retention. So I think with the AI tools that were planning this is offering the the the there is no limit what we can what we can do. I hope this cooperation will will. Will increase. It's not only sales, but also, uh, make people more loyal to our brand because they won't have to search any, any anywhere else for the products they need because they're planning it with remind them that here, this is what you need at the right moment. So I think we will, we will see. Incremental sales and we will have more happy customers that can that will come back every week or every month our store to fulfill their needs. OK, great answer by the way. And what is your suggestion? So other CEOs who need to implement AI like what do you see the feature as a founder? Of course I is a hype that everybody is talking about, but also this is the tools that works for us. 2024 hours and seven days. A week every day so it's an employee that never gets sleep and get tired. So this is something that we should also concentrate if you if you if we want to have more things done and with the clever use of AI, we can increase almost all the numbers we as a CEO look look at so it's rotation is sales it's more understanding behavior of the customer we can. Focus directly in in any point of their selling on the buying journey on our website. So I think the tools that. Are heavy or 100% a based with the development also of the AI tools will bring us a lots of data tools and sales that would be very difficult to to gain using old-fashioned Excel and all tools that don't use advantage of perfect. You mentioned about the day-to-day and the feature for you. That I ask a couple of specific question. What would you say to another CEO is considering working with Replanet? What is citations you had like how was the journey and any suggestions that you might have? So first of all, you very. Starting with the with the replay hit, you can see results very fast even at the level of proof of concept because the tools they have is you have is. Thank you. Is is is working? Is giving results very very fast after implementation. So this is one thing and the second thing. Especially nowadays when there are so many destruction and. Every brand is fighting for the same cause, same customer. Having a tool that is concentrate only on bringing customer back to our store is is a is a is a tool to to to generate revenue and and reach goals because the customer doesn't have to think or remember your brand. The planet, we remind them that the last the last order was with this store and come back and buy again. So this is if if somebody is thinking that. Repeating orders is the strategy to build value for the company Replan. It is is a no brainer. I mean, it's right, right, right tool to choose. Thank you very much, Lucas. It was lovely to chat with you. So thank you.