Recycling — literally and metaphorically!
This is the small pile of recyclables I brought home from #MAICON2025.
But for me, it represents something bigger.
Each small action — like bringing my plastic home to recycle — can build toward a more thoughtful future.
Rebecca Bultsma's session made one thing clear: Ethical AI isn’t about waiting for regulation. It’s about daily practices — the small actions that keep your brand human, credible, and resilient in the world. I can't wait to put her V.I.B.E.S. (Visibility, Input integrity, Bias/balance, Empowerment) check into action. Honestly, everyone should.
I left MAICON with a backpack full of inspiration and ahas. The kind of ideas that get “recycled” — shared with my team, adapted into workflows, reshaped to benefit our clients, and ultimately used to grow AI literacy at scale.
The highlights of my experience?
— Brian Brinkman's and Liza Adams' sessions were loaded with practical use cases and tips to build custom GPTs and agents. (Liza, thanks for sharing the "stupid simple," too.)
— Jessica Hreha presented a compelling case for a dedicated Marketing AI Transformation Leader. While not every company has the budget for this role now, individuals can adopt the mindset, build the skills, and ensure they're the obvious choice in the future.
— Jeremiah Owyang, Geoff Woods, Paul Roetzer, and Brian Keating helped us take a step back so we could look up and into the distance. What does the future hold? There are risks, but these thought leaders are optimistic about human + AI collaboration — even in science. As Dr. Keating said, AI can’t feel the emotion that surely overcame Galileo the first time he looked through a telescope.
This is the real value of in-person conferences. Absorb, connect, reflect. Then bring it home, and make it useful.
♻️ What will you recycle from MAICON? Colleen Massa, Matt Cyr, Kendra Ramirez, Angie Carel, Matthew Dooley, Amy Hertsenberg, Sumi Singh, PhD., Kate Berner, Drew Mabry, Scott Kaufman, Aby Varma, Mary McPheat (Campo), Bipasha Ghosh, Jennifer Renshaw, Ryan Markman, Bridget B., Aimee Smith
We're delighted to be working with Tetra Pak! ♻️ 💚