From the course: UX Writing Fundamentals: A Comprehensive Guide to UX Writing
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Audience
From the course: UX Writing Fundamentals: A Comprehensive Guide to UX Writing
Audience
(light music) - When writing UX microcopy, it's crucial to consider your audience and write with them in mind. Firstly, it's important to use language that your audience understands. If you're creating a product for medical professionals, it's okay to use industry-specific terms. However, if you're targeting the general public, you'll want to avoid technical jargon. Secondly, think about the tone you use in your microcopy. If you're targeting a younger audience, you can use a more casual tone. But if your audience is more mature, a formal tone may be more appropriate. The key here is to use a tone that resonates with your audience. Thirdly, consider cultural differences. If you're creating a product for a global audience, you want to make sure that your microcopy is culturally sensitive and appropriate. What may be appropriate in one culture might not be appropriate in another. Finally, think about your user's goals and how your microcopy can help them achieve those goals. For…
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