From the course: UX Foundations: Research

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Interviewing

Interviewing

From the course: UX Foundations: Research

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Interviewing

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- Interviewing is a widely used technique to gather qualitative information from participants. Just as it sounds, you sit down with a participant and ask them open-ended questions about their needs, goals, and motivations. When possible, do the interview in the user's natural environment, which you may also hear called an ethnographic interview. Being in their normal context usually makes users more comfortable and you can observe conditions that might impact their experience. That said, conducting interviews remotely might allow you to reach a broader audience and can save budget. Either way, interviews are a powerful way to learn about your users and their beliefs. Interviews are used to learn about different types of users, differences in the way they think, and to gauge their outlook or impressions on specific items. They're especially helpful as input into creating personas. However, interviews should not be used…

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