From the course: The Ultimate Guide to Sustainable Project Management
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The triple bottom line: People, planet, profit
From the course: The Ultimate Guide to Sustainable Project Management
The triple bottom line: People, planet, profit
- Have you ever wondered how to make your work more meaningful? What if I told you there's a magic formula that brings together the best of all worlds? This formula is not new. It's called the Triple Bottom Line, also known as the three P's. People, planet, and profit. Invented in 1994 by John Elkington, a business leader and thinker, this idea has been transforming how we think about success for almost three decades. It's not just about doing well. It's about doing good too. Let's find out why these three P's are the cornerstone of meaningful and profitable work. First on the list is people. We're talking about everyone who contributes to a business, your team, your customers, even your suppliers. A simple truth to remember is happy people do better work. According to a Gallup study, companies with a satisfied engaged workforce are 21% more profitable. So investing in people isn't just the right thing to do. It's good for business. Moving on to planet. Environmental concerns like…
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