Ensure your problem is well defined

- Once you've built a logic map, you need to pressure test it and make sure it's high quality. And there are two rules that you're going to use to test your logic map. First is, are all your branches distinct from one another? And then second is, are your branches complete? By making sure that your branches are distinct and complete, it's going to make your problem solving further on much easier, and it's also going to make sure that you don't miss something big. So let me walk you through what this actually looks like. We have the problem of profits are down and we have a first-level logic map that breaks profits into revenues and costs. So let's look at our revenue line. Let's imagine we're selling into regions. And we have France and Europe, as our initial branches on that side of the logic map. And then when we look at cost, perhaps we're looking at our costs in Asia and then China. Now you're probably shaking your head right now going, but Mike, France is in Europe and China is…