From the course: Sales Strategy: How to Effectively Sell Your Product or Service
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Respond to pitfalls and opportunities in your sales strategy
From the course: Sales Strategy: How to Effectively Sell Your Product or Service
Respond to pitfalls and opportunities in your sales strategy
- Back in the 70s, "Mad Magazine" coined the phrase, "Pobody's nerfect" as a conciliatory way of saying "Nobody's perfect." When it comes to your sales strategy despite how much time, energy and effort you may have put in to its design and launch, there will unfortunately be some pitfalls and challenges you will encounter as you execute. There will also be some opportunities that present themselves, sometimes resulting from these very pitfalls and challenges. For this reason, consider your sales strategy as a guide. It's a point in time designed with the best information and intention that you have. As a result, its relevancy is only as good as the information used to develop it. Let me give you an example. As a professional speaker, when COVID-19 hit in March of 2020, most of the in-person speaking I'd scheduled, which came as a result of executing my own sales strategy was wiped from my calendar. As the in-person…
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