From the course: Running and Managing Zoom Webinars

Overview of a Zoom Webinar - Zoom Tutorial

From the course: Running and Managing Zoom Webinars

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Overview of a Zoom Webinar

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Everyone knows what a Zoom meeting is, but when would you use a Zoom webinar? How is the Zoom meeting different from a Zoom webinar? The meeting and webinar platforms offer similar features and functionality, but have some major differences. Meetings are more intimate and collaborative in nature, allowing each participant to engage with audio, video, or content sharing. Webinars are best for presenting to a large audience, and attendees join to consume a presentation and not contribute to it. The focus for webinars is on the presenter, also known as host, or panelists. The audience joins to listen and learn, and then maybe ask questions via Q&A, participate in a chat discussion, or respond to polls and quizzes. Zoom webinars support large internal and external events such as company all-hands, product announcements, customer conferences, even religious gatherings. Where meetings are more for many- to-many conversations, webinars are more of a host-to-many model. With Zoom webinars, you can have participation amounts in the +10,000 attendee range. Here are key features that differentiate webinars from meetings. When scheduling your webinar, you can require attendees to register, allowing you as a host to gather attendee information such as name, email address, phone numbers. You can even ask custom questions. We'll tackle this more in the subsequent chapter on registration. Let's review branding next. You can customize your webinar registration page with a color scheme, title, banner, logo, and speaker information that creates a more immersive feel. But next, let's dive into source-tracking URLs. Once you've set up registration, you'll see Source-Tracking URLs is enabled. With webinars, you can create unique links that allow you to see where your attendees are coming from if you share these webinar registration pages in multiple locations. For example, you can share one with Facebook, YouTube, or Twitter. Then you can see which social media platform worked best for you for future webinars. Next up is Q&A. The Q&A feature allows attendees to send in questions during the webinar. The host, co-hosts, and panelists can answer these questions live. We will dive much deeper into the topic during the Q&A chapter. Now let's review surveys. When scheduling your webinar, you can set up a post-webinar survey that will appear post-event. We'll take a preview right here. This feature is great to gain feedback on how your event went and how your content was received. We have a whole chapter on this as well. So let's go into streaming. With Zoom webinars, you also have the ability to reach an even wider audience, streaming to YouTube Live, Facebook Live, or to a custom streaming platform. I'll show you how to set this up in the streaming chapter. Hopefully you understand why users would utilize Zoom webinars over Zoom meetings, and you understand the differences between a meeting and a webinar, and have a good overview of some of the main functionalities. So let's dive into the course and learn a lot more about Zoom webinars.

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