From the course: Marketing Tools: How to Leverage AI Tools to Transform Your Marketing

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Create more accurate personas with UXPRESSIA

Create more accurate personas with UXPRESSIA

From the course: Marketing Tools: How to Leverage AI Tools to Transform Your Marketing

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Create more accurate personas with UXPRESSIA

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- [Instructor] Marketing personas are fictional characters that marketers create to help identify the wants and needs of people that are likely interested in their product or service. There are many AI tools that promise to help create personas more accurately and efficiently, but the best one I've found so far is UXPressia which can be accessed by going to uxpressia.com. Before we create our persona, let's take a quick look at the subscription options by mouthing over the pricing dropdown and then clicking on pricing plans. Notice there's a free version that will allow you to create a single persona and get comfortable with the tool, but unfortunately, you can't create AI generated personas with that plan. For AI generated personas, you need at least the pro plan. However, you could just use the free version to create a template, which you'll see here in a minute and then use a tool like ChatGPT, which, of course, UXPressia is just built on top of anyways, you could use ChatGPT…

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