From the course: Digital Marketing Foundations
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The age of hyperpersonalization
From the course: Digital Marketing Foundations
The age of hyperpersonalization
- Ever feel like a brand just gets you, like they know exactly what you need even before you do? Well, that's hyper-personalization in action. It's about taking all the data captured about a customer and using it to create experiences so tailored, they feel like they were made just for you. And this is all made possible at scale thanks to digital tools and AI. Now, you might see this show up in a few ways. One big way is AI-driven recommendations. Think about when you're on a shopping site, like Amazon, and it says, "Customers who bought this also bought...", or when Spotify creates a playlist it thinks you love. That's algorithms and AI all looking at your past behavior and the behavior of millions of others to make incredibly relevant suggestions. And relevant suggestions leads to, well, you guessed it, more sales. Then there are triggered experiences, and these are courtesy of real-time journey maps. This is when a specific action that you take triggers a specific response from the…
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