From the course: Digital Marketing Foundations
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How to use copywriting in your marketing
From the course: Digital Marketing Foundations
How to use copywriting in your marketing
- People don't really read online. They scan. They jump from headlines to images to bullet points. This means your website copy, your ad copy, your email copy, all of it needs to work hard and fast. And I cannot stress this enough. Good copy is absolutely critical to your success. It's the difference between a visitor clicking away, or taking that next step. Even the best product or service can fail if the copy doesn't connect. And today, effective copywriting isn't just about one static message. It's about adapting your message to different modules, different audience segments, and different user behaviors. This is where dynamic content techniques can really come into play. Dynamic content is copy that'll change based on who is seeing it, or what they're doing. It allows you to deliver a more personalized and relevant message without having to create hundreds of separate versions of everything. You can think about it in modules. First, you have your headlines, so you might have a…
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