From the course: Digital Marketing Foundations
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How to launch successful campaigns: Email tools
From the course: Digital Marketing Foundations
How to launch successful campaigns: Email tools
- All right, to actually bring your email marketing plan to life and launch successful campaigns, you're not going to be using your regular Gmail or Outlook account. Instead, you'll need a dedicated email marketing platform. And these tools are designed to help you manage your lists, create dynamic emails, automate campaigns, and most importantly, track your results. The good news is there's a tool out there for pretty much every need and budget. From simple and free to incredibly sophisticated and enterprise grade. Now, when you're trying to decide which platform is right for you, there are a few key features and considerations to keep in mind. First is list management and segmentation. So how easy is it to import and manage your subscriber lists? And crucially, does the platform offer robust segmentation capabilities? Now, we've talked about how important it is to send targeted messages, so you really need a tool that lets you easily group your subscribers based on various criteria.…
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