From the course: Digital Marketing Foundations

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How to draft a one-page marketing plan

How to draft a one-page marketing plan

From the course: Digital Marketing Foundations

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How to draft a one-page marketing plan

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- As you start pulling all of your strategic thoughts together, your goals, your target audience, your value proposition, well, you need a simple, clear way to capture everything, but you don't want some massive static document that gets created once and then gathers digital dust in a folder somewhere. You want a living, breathing plan that's easy to understand, easy to share with your team, and importantly, easy to update as things change. This is where a one-Page Marketing Plan really shines. The idea is simple. Get all your core strategic elements onto a single visual page. And a great framework for this is the Lean Canvas, which was originally designed for startups, but it is incredibly adaptable for marketing plans. It breaks your strategy down into key boxes like Problem, what customer pain point you're solving, Customer Segments, who your target personas are, Unique Value Proposition, thus your core promise, Solution, how you solve the problem, Channels, ideally, how you'll…

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