From the course: Digital Marketing Foundations
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How to create a cohesive online presence
From the course: Digital Marketing Foundations
How to create a cohesive online presence
- Think about your favorite brands. Chances are they feel consistent no matter where you interact with them, right? Their website, their social media, their emails, it all feels connected, and that's a cohesive online presence. And it is crucial for building trust and recognition. Your online presence these days isn't just your website. It's the sum of all your digital touchpoints working together in harmony. Today, your message and brand experience need to flow seamlessly across many channels, and this is where having a content management system, or CMS, plus a strong strategy comes into play. Now, a modern strategy will include a headless CMS, and the idea is pretty simple. You see, traditionally, A CMS managed both your website's backend content, and how it was displayed on the front end, and that was it. A headless CMS separates these. Your content will live in one central hub, and then it can be delivered to any channel. Your website, a mobile app, a smart display, an email, you…
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