From the course: Digital Marketing Foundations
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How analytics work in digital marketing
From the course: Digital Marketing Foundations
How analytics work in digital marketing
- To be successful in digital marketing, you absolutely have to understand your data. Analytics are your eyes and ears telling you what's working, what's not, and well, where your customers are coming from. Now the world of web analytics is always evolving, and a big player that you need to know about is Google Analytics 4 or GA4. And this is the latest version of Google Analytics, and it is quite different from its predecessors. GA4 is built around what we call an event-based data model. So instead of just tracking page views, it's going to focus on the specific actions or events that users take on your website or even your app. Things like a button click, a video view, a file download, or even a purchase. And this gives you a much more granular and flexible way to understand user behavior across different platforms and devices. And it's also designed with privacy in mind, which offers more controls and relies less on traditional cookies. Now, to get the most accurate and reliable…
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