From the course: Digital Marketing Foundations
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Building community with micro-influencers
From the course: Digital Marketing Foundations
Building community with micro-influencers
- When you think influencer marketing, massive celebrities with millions of followers might come to mind. But some of the most effective partnerships are with micro influencers. And these are creators who typically have a smaller, but highly engaged and niche audience. Maybe a few thousand to 100,000 followers. So then why are these micro influencers so powerful for building community and trust? And that actually starts with authenticity. So they often have a closer, more genuine connection with their audience. Their recommendations can feel more like a trusted friend's advice than a paid celebrity endorsement. They also have niche relevance, so they usually specialize in a very specific area. It might be sustainable living, vintage fashion, or a particular type of gaming. And this means that their audience is likely to be highly interested in your product if it aligns with that niche. They also get higher engagement rates. Because that audience is smaller and more dedicated, micro…
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