From the course: Design Thinking in the Age of AI

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Tailor-made

Tailor-made

- Everyone likes to be called by their name and who doesn't like to find just what they're looking for? This is why as consumers get more comfortable with technology, personalization is becoming increasingly important in today's market. Users expect products and services tailored to their specific needs and preferences. AI provides the tools to gather, analyze user data, enabling us to create highly personalized solutions that enhance user satisfaction and engagement. One of the most powerful aspects of AI is its ability to analyze vast amounts of data quickly. By examining users' behaviors, preferences, and feedback, AI can uncover patterns and inform personalized design decisions. For example, AI can analyze purchase history and browsing behavior to suggest products that align with the user's interests, providing a seamless shopping experience that feels tailor-made for each individual. AI-driven personalization doesn't stop at product recommendations. It extends to user interfaces,…

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