From the course: Building KPIs for Data-Driven Strategy
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Going visual
From the course: Building KPIs for Data-Driven Strategy
Going visual
- [Instructor] When it's time to show your KPIs to people, you should really show them. Make a visual experience out of them. There's endless research showing that human beings are faster and have an easier time understanding data when it's made into a visual experience as compared to when we're left to fend for ourselves reading numbers. Comparing 57 to 83 is way harder than comparing these two rectangles. We can get a vague sense of the difference after essentially doing the math with just the numbers, but here, instead, we get an immediate visceral comparison when we see the visualization. To learn more about why and how to visualize data, check out my Learning Data Visualization course. But here are some highlights. First, it's really important to think about how you're going to visualize that data. There's no single right way to visualize anything, but there's probably a single most important idea to communicate to achieve your primary objective. When we talked about benchmarks…
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