From the course: AI and Digital Marketing Trends

Narrow vs. general artificial intelligence

From the course: AI and Digital Marketing Trends

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Narrow vs. general artificial intelligence

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associated with how and where it's deployed. Right now, there's no consensus among computer scientists but we're not there yet so this is a time about human and robot rights, privacy, ethics, and values. and a group of children rush into the street without looking, who should the car save? The passengers inside or the children? Now, what if the people crossing the road were elderly? MIT has set up a site called The Moral Machine to gather data on what decisions people think self-driving cars should be making in difficult situations and you can contribute to their research by providing your answers. No doubt, you've read about the many benefits of AI in various publications, but there are just as many challenges and it's up to marketers and communicators to ask the toughest questions and consider training, organizational culture, communications, ethics, and trust.

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