Advanced Lead Generation
With Matt Heinz
Liked by 1,592 users
Duration: 39m
Skill level: Advanced
Released: 1/19/2021
Course details
Join instructor Matt Heinz as he shows you how to hit your business goals with practical strategies designed to elevate the impact, sophistication, and results from demand generation programs. First, Matt covers tactics for developing goals and objectives, including a funnel model, as well as risk factors and pivot points. He then goes over how to define your target audience and understand what steps your prospects go through to evaluate, justify, and confirm purchase decisions. Matt demonstrates the steps to develop a campaign, including how to drive precise messages and offers throughout your demand generation programs. Once you’ve developed a campaign, you must execute the plan and follow up. Matt outlines playbook elements that you can introduce to your sales organization to increase efficiency and consistency in executing campaign plans, and then steps through how to support greater lead conversion by your sales teams.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
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Rahul Raval
Rahul Raval
Custody Specialist-ICICI I AIF,PMS,Family office,FPIs,FDIs,PE,VC,GIFT I Wealth Management I Fund Accounting I IIM Alumnus I NISM Certified
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Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 5 quizzes
- Learn on the go Access on tablet and phone
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