Minimum campaign budget requirements

Last updated: 3 weeks ago

When a campaign total budget is set, a minimum unspent amount must be available to launch new ad sets. You’ll be prompted to edit your campaign total budget if you try to launch a new ad set in the campaign and there is not enough unspent budget available.

Each campaign needs to have an unspent budget of $100 USD, or equivalent currency, to launch a new ad set.

Example: If your campaign has a current total spend of $450 and your campaign total budget is $500, you currently have $50 in unspent budget. To launch a new ad set, you’ll need to increase your campaign total budget to $550 to have $100 in unspent budget. 

Minimum unspent budget requirements by currency:

Currency Unspent budget minimum
EUR 100
GBP 80
INR 5,000
CAD 100
AUD 100
BRL 200
JPY 8,000
SGD 150
NZD 150
ZAR 800
CHF 100
NOK 600
DKK 600
SEK 700
HKD 800
CNY 600
USD 100

When a campaign total budget is set, a minimum unspent amount must be available to launch new ad sets. You’ll be prompted to edit your campaign total budget if you try to launch a new ad set in the campaign and there is not enough unspent budget available.

Related tasks

Learn more