Use company lists to build audience segments that will allow you to tailor your advertising campaigns to target priority companies, organizations, and schools. Company lists are a part of LinkedIn’s Matched Audiences.
Here's a tip
If you select a company list when building your ad set audience, you can refine your audience by choosing additional targeting attributes, such as job function or seniority.
When uploading your company lists, they need to adhere to LinkedIn's formatting guidelines or the upload won’t be successful. For the most up-to-date format, download the CSV template provided in Campaign Manager.
Match your company list to LinkedIn Pages
To match your company list to LinkedIn Pages, we require at least one of the following:
- Company name
- Company website
- Company email domain
- LinkedIn Company Page URL
- Stock symbol
The template offers several fields to help you build your audience, but you can keep any field blank where you might not have information. However, keep in mind that providing more information will improve match rates, since we use data from LinkedIn Pages to match companies based on the information provided in the template.
Populate your template
Important to know
It might take up to 48 hours (on rare occasions, longer) to generate your audience.
Review the table below to understand the requirements needed when populating your template for company lists.
| Requirement | |
| Headers | When populating a template, add your own list below the headers provided. Changing or removing template headers will cause an error when you upload your audience. |
| Minimum Size | Your list must have at least 300 rows for a successful upload. |
| Maximum Size | The maximum list size is 20 MB or 300,000 companies. |
| Compatibility | CSV file uploads or information received from third-party API partners are supported. You can only create a company list audience segment from a single list. If you have multiple lists, you'll need to create a separate audience for each list. |
| Minimum number of member accounts | Your list must match a minimum of 300 member accounts to be used in an active ad set. If your audience size doesn’t reach 300 member accounts, you’ll see < 300 members in the Last audience count column on your Audiences page and the list name will be gray. You can’t use that audience in an ad set until it has been updated and hits the minimum number. |
Best practices for your company targeting list
A few tips for your company targeting list:
- The recommended list size for company targeting is 1,000 or more companies, organizations, or schools.
- After you create your company list audience, keep in mind that it'll expire if it isn't used in an active or draft ad set within 90 days. Learn how to solve for expired Matched Audiences.
- Use Companies Hub in Campaign Manager to learn how companies are engaging with your brand on LinkedIn, which can help you prioritize the right accounts to move them through the ad funnel. You can review, sort, and filter by either organic or paid engagement or revenue metrics, then save your results as a static or dynamic company list to use in your ad sets.
Here's a tip
Keep in mind, to see revenue metrics on Companies Hub, you must share your CRM information from Business Manager to Campaign Manager. Learn how to share your CRM information with Campaign Manager and how to use Companies Hub in Campaign Manager to save a company list.
To increase the accuracy of the match we recommend:
- Providing additional fields such as company website, industry, city, state, company country, or zip code for each row.
- Including the LinkedIn Company Page URL for each company in your template. The LinkedIn Page URL will look like the following: https://www.linkedin.com/company/linkedin/. For best match results, the Page URL should include the company name at the end of the URL, not a number ID.
You can also create an audience from a contact list in Campaign Manager. Learn how to create Contact list targeting in Campaign Manager.
Related tasks
Learn more
Learn more about Matched Audiences