On August 14, 2024, LinkedIn’s Ad Set Quality Score has been discontinued. This means that when you export your ad set performance report, you’ll no longer have access to this metric. We recommend using your ad set's Click Through Rate (CTR) and engagement rates as alternatives to the Ad Set Quality Score. You can find your Average CTR and engagement rates as part of your engagement metrics in Campaign Manager.
Ad Set Quality Scores for Sponsored Content is no longer available
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When you launch an ad campaign on LinkedIn, what you’re charged for is determined by your campaign or ad set’s optimization goal and bidding strategy, while the cost of your ads is determined by an online auction system.
How advertising cost and billing works
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You create and launch an ad campaign.
- As you create your campaigns and ad sets, you’ll select optimization goals and bidding strategies that align with your marketing objectives. Together, the optimization goal and bidding strategy determine what the chargeable event is for your ads, such as impressions.
- You can also set a limit for how much your campaigns or ad sets can spend by setting budgets and schedules.
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You can increase the performance of your ad sets by optimizing the ad creatives in the ad set. Learn more below about best practices for creating LinkedIn ads.
You can review how your content is performing on the Overview page, and review recommendations and insights to see how you can improve and optimize each ad set.
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We recommend that LinkedIn Page posts be relevant, short, and authentic. The better your content, the greater the chance that it can go viral through likes, shares, and comments when you sponsor the post. Posts that are perceived as spam will not get shared and could result in your business losing followers. Below are a few things to keep in mind:
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Sponsored Content with images and video tends to perform better.
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Keep the headline under 60 characters. Start with a question or quote to hook the reader and use "You" to speak to your audience.
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To understand your ad performance, you can download reports on ad set and ad performance, conversions, LinkedIn Audience Network performance, and professional demographics in a CSV file from Campaign Manager. You can download various reports from the ad account, campaign, ad set, and ad level.
All users with access to the ad account can download CSV reports.Related tasks
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When you create a new Classic ad set, the forecasted results pane automatically generates expected ad set performance details in real time as you walk through the ad set process and select various ad set settings.
To calculate the forecast, Campaign Manager analyzes your ad set settings, such as your objective, audience, ad format, bid, budget, and schedule, as well as your ad set historical performance. It then considers similar ad sets and advertisers to generate the projected estimates.