Q1, 2025 Partner Product Showcase: Innovations to Power Your B2B Success

Watch the Full Partner Product Showcase Webinar!

Get a comprehensive overview of our latest API products by watching the recording of our recent live webinar. In this session, we delve into the Event Management and Ads APIs, Conversions API enhancements, Connected TV API, and Media Planning API, featuring a valuable conversation with our partner Sprinklr on leveraging these products for impactful B2B marketing. Don't miss out on the insights and practical applications discussed!

________________________________________________________________________________________

We're excited to bring you the quarterly LinkedIn Ads Partner Product Showcase, designed to keep you informed about LinkedIn's latest API innovations. Through this showcase, our partners can explore cutting-edge B2B products and learn how to leverage them to drive business value.

LinkedIn is committed to continuous innovation in brand building, measurement, and events to support B2B growth for our partners and customers. Here’s a peek at the products and capabilities we’ve launched in the last 6-12 months and how they can help your business. 

Spotlight on Our Event Marketing Releases

Unlock the Power of Event Marketing

In this inaugural showcase, we're diving deep into our newly released Event Management API and Event Ads API, designed to transform how you and your customers approach B2B events. To stand out in the current landscape of B2B events, event organizers must work harder to elevate their strategy and approach. These new releases will give you fresh tools to do just that.

Event Management API: Streamline and Simplify Event Operations

We understand that managing events can be a complex and time-consuming endeavor. LinkedIn’s Event Management API helps you manage events more efficiently and effectively by providing a centralized solution for creating, updating, and managing LinkedIn Events.

Key customer benefits:

• Automate event workflows: Streamline event creation and updates directly from your platform, eliminating manual processes and saving valuable time.
• Centralize registration management: Offer a seamless registration experience for attendees, simplifying the process for both organizers and participants.
• Enhance event visibility and control: Manage event access and visibility settings to ensure your clients connect with their target audience.
  

Event Ads API: Amplify Event Reach and Drive Attendance

Driving attendance and engagement is crucial for event success, and it’s becoming harder to stand out from the crowd. LinkedIn’s Event Ads API provides the tools you need to effectively promote events to targeted professional audiences.

Key customer benefits:

• Create targeted ad campaigns: Reach specific professional demographics with tailored ad creatives, ensuring relevance and impact.
• Maximize event attendance: Drive registrations and boost attendance through strategically placed and optimized ad campaigns.
• Measure campaign performance: Gain actionable insights into campaign effectiveness and optimize for maximum return on investment.
  

Reflecting on our past launches

Helping you drive value for your customers

Conversions API (CAPI) Enhancements: Drive Greater Return on Investment

What it is: LinkedIn’s Conversions API helps you connect your customer campaigns to the business outcomes that matter most by measuring full audience journey across online and offline touchpoints and powering campaign optimization and performance. Recent updates include auto campaign association for existing conversions and support for unique custom identifiers to improve signal quality, identity resolution, and match rates.

Why it's helpful: These enhancements address our customers’ and partners’ need for more granular control and deeper insights into conversion data, allowing marketers to optimize campaigns for maximum return. With 78% of B2B CMOs stating that proving campaign ROI has become more important in the last two years, these Conversions API updates are more crucial than ever for demonstrating the value of marketing efforts.*

Key customer benefits:

• Drive high-value reach: Maximize campaign performance by directly connecting your online and offline customer data to LinkedIn, ensuring you reach high-value audiences.
• Precision targeting: Target your ideal audience by leveraging a unified view of customer interactions across all channels.
• Improved campaign efficiency: Reduce cost per action and optimize campaign delivery for greater efficiency and ROI.
  

Connected TV (CTV) API: Tell Compelling Brand Stories on the Big Screen

What it is: LinkedIn's Connected TV (CTV) API empowers you to reach a highly engaged professional audience on large screen devices.

Why it's helpful: This API allows you to combine the immersive storytelling capabilities of CTV with LinkedIn's exclusive first-party data, providing a powerful way to connect with your target audience.

Key customer benefits:

• Reach a massive audience: Access over 115 million monthly active CTV devices and connect with 94% of LinkedIn's audience who watch CTV with ads.
• Leverage exclusive data: Use LinkedIn's first-party data for precise targeting and effective campaign delivery.
• Tell immersive stories: Craft compelling brand narratives that resonate with your audience on large, engaging screens.
  

Media Planning API: Optimize Media Plans for Maximum Impact

What it is: LinkedIn’s Media Planning API provides a comprehensive understanding of investment delivery against valuable audiences and objectives.

Why it's helpful: With this API, you can accurately forecast business outcomes and optimize media plans based on specific buying groups and lower-funnel actions.

Key customer benefits:

• Save and retrieve media plans: Streamline your workflow and easily access previously created plans.
• Forecast CPX and CTV campaign delivery: Gain insights into campaign performance and optimize for desired outcomes.
• Understand target audience reach: Accurately forecast reach across channels and optimize media plans for maximum impact.

These updates represent our commitment to providing you with the products and insights you need to succeed in today's dynamic marketing landscape. We encourage you to explore these new features and discover how they can help you achieve your marketing goals.

Looking ahead, continuing innovations

Your success is our priority, and we're committed to enhancing our API offerings and platform experience. Upcoming releases include:

• Extended Conversions API look-back window (365 days) to support longer B2B sales cycles and enabling. 
• Conversion Value optimization to help optimize your customer campaigns towards conversions that drive the greatest overall return.
• Key business outcome metrics available through the Reporting API.
• An AI-based chatbot for easy discovery of LinkedIn API information.

Join us in shaping the future of B2B marketing. Apply today, and partner with us to explore the possibilities these APIs unlock.

*B2B ROI Impact’ Research Methodology

LinkedIn commissioned YouGov to survey 1,014 B2B marketers working for large companies across the UK, US, France and India. All fieldwork was conducted online between 29th November - 20th December 2024.