How's AI hallucination these days? "In the voice of Avinash Kaushik, share 10 super effective, but non obvious, principles to create insightful CMO dashboard."
I don't recognize #8 and #10 as mine (I wish they were!), the rest I've written exactly as below or super close. 8/10 is not bad for "hallucination" - though in this case it is not all made up stuff, just not from me.
Apply these to your CMO dashboards... (Esp #8!)... Thx ChatGPT...
1. Lead with the Questions, Not the Metrics
Before choosing KPIs, clarify the strategic questions the CMO cares about—e.g., What’s driving profitable growth across channels? or Where are we overinvesting relative to ROI? The dashboard should be a decision map, not a data dump.
2. Design for Comparative Insight, Not Just Performance
Most dashboards show “how we did.” Instead, contrast across cohorts, geographies, timeframes, or budget levels. For ex: Which channels yield the highest marginal return per dollar spent vs. the ones with highest absolute ROAS?
3. Prioritize Time-to-Insight Over Data Completeness
Don’t wait for perfect data—CMOs value fast directional signals. Use proxy metrics, moving averages, or early indicators to provide ongoing narrative even when full campaign results are pending.
4. Flag Strategic Anomalies, Not Just Tactical Deviations
Beyond performance thresholds, your dashboard should highlight unusual behaviors that might be strategically relevant—e.g., a region with unexpectedly low churn, surging organic traffic to a non-priority product, etc.
5. Incorporate a “Cost of Inaction” Metric
Show what it’s costing the business not to act on a key insight. E.g., "We’re spending $200K/month on underperforming keywords—reallocating could yield $1.2M more in qualified leads annually."
6. Index Performance to Strategic Objectives
Instead of raw KPIs, show how each channel or campaign is contributing to a strategic business goal—brand health, market share, customer lifetime value—not just conversion or engagement.
7. Use Intelligent Contextualization
Overlay external or contextual data—competitor moves, seasonality, economic indicators, or even weather—to explain anomalies or shifts. This makes the dashboard narrative-rich, not just numbers-heavy.
8. Show Velocity, Not Just Volume
Don’t just show total leads or sales—highlight momentum. Are conversions accelerating or slowing? What’s the rate of improvement in CAC? Velocity indicates traction and future potential.
9. Expose Trade-Offs Visually
Visualize the trade-offs between conflicting goals, such as brand building vs. performance marketing, or retention vs. acquisition. This helps CMOs see where budget reallocations might have the biggest delta impact.
10. Build for the 30-3-1 Rule
Design the dashboard so it works at three zoom levels:
30-second scan: A single takeaway or alert (red/yellow/green, KPI delta).
3-minute glance: Key drivers and comparisons.
1-hour deep dive: Diagnostic views and granular slices when needed.