Branch

🎧 These digital/growth marketing podcasts are pure ear candy and perfect for downtime during flights (or flight delays!), cleaning up after a holiday feast, or driving to a holiday celebration. 🎧 Which ones are your favorites? ⭐ Get hooked in to a new pod here—and if you want to know where to start, we've got recommendations on some of our favorite episodes 👉 https://lnkd.in/gW7Jwfk3 Eric Seufert David Barnard Jacob Eiting Amanda Vandiver Adam Landis Ciaran Rogers Daniel Rowles Artem D. Steve P. Young Michail Katkoff Eric Kress Laura Taranto Phillip Black Jen Donahoe Taylor Lobdell Peggy Anne Salz Ralph Burns Lauren Petrullo, MBA Patrick Eichmann

"Good brands connect channels. Great brands connect channels and context to build holistic journeys. Carry user intent through every link, from ad to app, email to checkout, QR to support, so every touchpoint feels like one continuous conversation." https://lnkd.in/gxPJFjq3

How are today's product leaders thinking about AI design and adoption? On a recent webinar, Erica Davidson Dingman, Associate Director of Product Marketing at Movable Ink and Branch VP of Product Irina Bukatik discussed this—and we've broken down the conversation into a handful of key insights. Quick preview: 💡 Tip 1: Start with the problem, not the tool 💡 Tip 2: Keep your data connected, accurate, and current 💡 Tip 3: Don't underestimate the power of the UX in adoption 💡 Tip 4: Transparency builds trust 💡 Tip 5: Design workflows for humans and AI to do what they do best Read the blog 👉 https://lnkd.in/gf2WzSBv

Visibility from first impression to conversion matters to more than just one group: ⭐ Performance marketers who want to understand campaign efficiency and multi-touch/assisted-touch influence. 🛣️ Growth teams optimizing conversion flows and activation paths. ⚙️ Product managers validating how feature launches or new journeys impact funnel performance. 📈 Executives seeking a single, trustworthy view of marketing effectiveness. Flip through to see what happens when you can clearly track major touchpoints in user journeys. 👀

The way to grow? Say "no!" 🙅♂️ On this episode of How I Grew This, we're getting surprising takes on sustainable growth, maintaining company values, and adapting to industry changes based on Mick Rigby's treasure trove of experience building a specialist mobile app marketing agency. Tune in! 🎧 https://lnkd.in/gUm3cW44 Amanda Vandiver Adam Landis Yodel Mobile - App Marketing Agency of the Year

PUMA laced up and grew their app by 8,000 installs in just 25 days. 🏃♀️ How? By turning mobile web users into app users with smart banners that let them test different approaches, track performance data in real time, and make adjustments on the fly based on what was resonating . 📱🔥 They saw: 🏆 2x higher view-to-click rate 🏆 12% of non-paid revenue attributed to the campaign 🏆 And a major win turning holiday web shoppers into engaged app fans See how they did it → https://lnkd.in/g-7G9YQq

Time for a dose of #AI grounded in reality. Our AI is for teams running campaigns who are tired of clunky tools, unclear data, and—of course—time-consuming manual processes. We call our AI “Ivy,” and it’s here to bring the campaign clarity you’re looking for. 📊 Need to know your ROAS by channel? Ivy delivers answers instantly.  🖇️ Building out campaign links? Just describe what you need and get perfectly tagged links in seconds.  🤔 Endlessly wondering what trends you might be missing? They’ll be on your dashboard right when you log in Get acquainted 👉 https://lnkd.in/gKGQSpDX

What would you trust a chatbot to buy for you? A pair of shoes? 👟 A pillow? 😴 A car?? 🚗 And how can you trust what it's recommending? There's a future for personalized agents—even if we're early on now. Hear musings on this topic and many more 👉 https://lnkd.in/g_f5iHvg Irina Bukatik Erica Davidson Dingman

Make sure your campaigns are "merry" and not "messy" this holiday season! 🎁 Apply these strategies for success in campaign planning, monitoring, and post-holiday loyalty 👉 https://lnkd.in/gE8ywUnA

Who are your go-to's when it comes to getting sound advice on mobile growth and marketing strategy? We've put together a list of some of our faves. Read our rundown here 👉 https://lnkd.in/g75_hvXg Eric Seufert Peggy Anne Salz Neil Patel John Ebbert David Barnard Terence Kawaja Zaria Parvez Shumel Lais Adam Landis Thomas Petit Christina Leigh Morgan Shamanth M. Rao Benedict Evans Joost van Dreunen Om Malik