diff --git a/packages/block-editor/src/components/link-control/search-input.js b/packages/block-editor/src/components/link-control/search-input.js
index 8b8092f4b9748e..06322843f41b7b 100644
--- a/packages/block-editor/src/components/link-control/search-input.js
+++ b/packages/block-editor/src/components/link-control/search-input.js
@@ -114,16 +114,23 @@ const LinkControlSearchInput = forwardRef(
 			}
 		};
 
+		const _placeholder = placeholder ?? __( 'Search or type URL' );
+
+		const label =
+			hideLabelFromVision && placeholder !== ''
+				? _placeholder
+				: __( 'Link' );
+
 		return (
 			<div className="block-editor-link-control__search-input-container">
 				<URLInput
 					disableSuggestions={ currentLink?.url === value }
-					label={ __( 'Link' ) }
+					label={ label }
 					hideLabelFromVision={ hideLabelFromVision }
 					className={ className }
 					value={ value }
 					onChange={ onInputChange }
-					placeholder={ placeholder ?? __( 'Search or type URL' ) }
+					placeholder={ _placeholder }
 					__experimentalRenderSuggestions={
 						showSuggestions ? handleRenderSuggestions : null
 					}
diff --git a/packages/block-editor/src/components/link-control/test/index.js b/packages/block-editor/src/components/link-control/test/index.js
index 4d1fa11fb9226b..d1b2158938158b 100644
--- a/packages/block-editor/src/components/link-control/test/index.js
+++ b/packages/block-editor/src/components/link-control/test/index.js
@@ -139,7 +139,7 @@ describe( 'Basic rendering', () => {
 
 		// Search Input UI.
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		expect( searchInput ).toBeVisible();
@@ -150,7 +150,7 @@ describe( 'Basic rendering', () => {
 
 		// Search Input UI.
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		expect( searchInput ).toBeVisible();
@@ -175,7 +175,7 @@ describe( 'Basic rendering', () => {
 
 		// Search Input UI.
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		// Simulate searching for a term.
@@ -290,7 +290,7 @@ describe( 'Basic rendering', () => {
 
 		// Search Input UI.
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		// Simulate searching for a term.
@@ -304,7 +304,7 @@ describe( 'Basic rendering', () => {
 			render( <LinkControl value={ { url: 'https://example.com' } } /> );
 
 			expect(
-				screen.queryByRole( 'combobox', { name: 'Link' } )
+				screen.queryByRole( 'combobox', { name: 'Search or type URL' } )
 			).not.toBeInTheDocument();
 		} );
 
@@ -317,7 +317,7 @@ describe( 'Basic rendering', () => {
 			);
 
 			expect(
-				screen.getByRole( 'combobox', { name: 'Link' } )
+				screen.getByRole( 'combobox', { name: 'Search or type URL' } )
 			).toBeVisible();
 		} );
 
@@ -335,7 +335,7 @@ describe( 'Basic rendering', () => {
 			await user.click( editButton );
 
 			expect(
-				screen.getByRole( 'combobox', { name: 'Link' } )
+				screen.getByRole( 'combobox', { name: 'Search or type URL' } )
 			).toBeVisible();
 
 			// If passed `forceIsEditingLink` of `false` while editing, should
@@ -348,7 +348,7 @@ describe( 'Basic rendering', () => {
 			);
 
 			expect(
-				screen.queryByRole( 'combobox', { name: 'Link' } )
+				screen.queryByRole( 'combobox', { name: 'Search or type URL' } )
 			).not.toBeInTheDocument();
 		} );
 
@@ -438,7 +438,7 @@ describe( 'Basic rendering', () => {
 
 			// Should revert back to editing mode.
 			expect(
-				screen.getByRole( 'combobox', { name: 'Link' } )
+				screen.getByRole( 'combobox', { name: 'Search or type URL' } )
 			).toBeVisible();
 		} );
 	} );
@@ -461,7 +461,7 @@ describe( 'Searching for a link', () => {
 
 		// Search Input UI.
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		// Simulate searching for a term.
@@ -487,7 +487,7 @@ describe( 'Searching for a link', () => {
 
 			// Search Input UI.
 			const searchInput = screen.getByRole( 'combobox', {
-				name: 'Link',
+				name: 'Search or type URL',
 			} );
 
 			// Simulate searching for a term.
@@ -538,7 +538,7 @@ describe( 'Searching for a link', () => {
 
 			// Search Input UI.
 			const searchInput = screen.getByRole( 'combobox', {
-				name: 'Link',
+				name: 'Search or type URL',
 			} );
 
 			// Simulate searching for a term.
@@ -571,7 +571,7 @@ describe( 'Searching for a link', () => {
 
 		// Search Input UI.
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		// Simulate searching for a term.
@@ -616,7 +616,7 @@ describe( 'Searching for a link', () => {
 
 		// Search Input UI.
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		// Simulate searching for a term.
@@ -635,7 +635,7 @@ describe( 'Searching for a link', () => {
 
 		// Search Input UI.
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		// Simulate searching for a term.
@@ -667,7 +667,7 @@ describe( 'Searching for a link', () => {
 
 		// Search Input UI.
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		// Simulate searching for a term.
@@ -699,7 +699,7 @@ describe( 'Manual link entry', () => {
 
 			// Search Input UI.
 			const searchInput = screen.getByRole( 'combobox', {
-				name: 'Link',
+				name: 'Search or type URL',
 			} );
 
 			// Simulate searching for a term.
@@ -735,7 +735,7 @@ describe( 'Manual link entry', () => {
 
 				// Search Input UI.
 				const searchInput = screen.getByRole( 'combobox', {
-					name: 'Link',
+					name: 'Search or type URL',
 				} );
 
 				if ( searchString.length ) {
@@ -769,7 +769,7 @@ describe( 'Manual link entry', () => {
 
 				// Search Input UI.
 				const searchInput = screen.getByRole( 'combobox', {
-					name: 'Link',
+					name: 'Search or type URL',
 				} );
 
 				// Remove the existing link.
@@ -937,7 +937,7 @@ describe( 'Manual link entry', () => {
 
 				// Search Input UI.
 				const searchInput = screen.getByRole( 'combobox', {
-					name: 'Link',
+					name: 'Search or type URL',
 				} );
 
 				// Simulate searching for a term.
@@ -973,7 +973,7 @@ describe( 'Link submission', () => {
 		render( <LinkControlConsumer /> );
 
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		const submitButton = screen.getByRole( 'button', {
@@ -1012,7 +1012,7 @@ describe( 'Link submission', () => {
 		render( <LinkControlConsumer /> );
 
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		const createSubmitButton = screen.queryByRole( 'button', {
@@ -1059,9 +1059,9 @@ describe( 'Default search suggestions', () => {
 		// Verify input has no value has default suggestions should only show
 		// when this does not have a value.
 		// Search Input UI.
-		expect( screen.getByRole( 'combobox', { name: 'Link' } ) ).toHaveValue(
-			''
-		);
+		expect(
+			screen.getByRole( 'combobox', { name: 'Search or type URL' } )
+		).toHaveValue( '' );
 
 		// Ensure only called once as a guard against potential infinite
 		// re-render loop within `componentDidUpdate` calling `updateSuggestions`
@@ -1091,7 +1091,7 @@ describe( 'Default search suggestions', () => {
 		await user.click( currentLinkBtn );
 
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		// Search input is set to the URL value.
@@ -1115,7 +1115,7 @@ describe( 'Default search suggestions', () => {
 
 		// Search Input UI.
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		// Simulate searching for a term.
@@ -1155,7 +1155,7 @@ describe( 'Default search suggestions', () => {
 		render( <LinkControl showInitialSuggestions /> );
 
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		const searchResultsField = screen.queryByRole( 'listbox', {
@@ -1215,7 +1215,7 @@ describe( 'Creating Entities (eg: Posts, Pages)', () => {
 
 			// Search Input UI.
 			const searchInput = screen.getByRole( 'combobox', {
-				name: 'Link',
+				name: 'Search or type URL',
 			} );
 
 			// Simulate searching for a term.
@@ -1285,7 +1285,7 @@ describe( 'Creating Entities (eg: Posts, Pages)', () => {
 
 		// Search Input UI.
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		// Simulate searching for a term.
@@ -1338,7 +1338,7 @@ describe( 'Creating Entities (eg: Posts, Pages)', () => {
 
 		// Search Input UI.
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		// Simulate searching for a term.
@@ -1385,7 +1385,7 @@ describe( 'Creating Entities (eg: Posts, Pages)', () => {
 
 		// Search Input UI.
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		// Simulate searching for a term.
@@ -1410,7 +1410,7 @@ describe( 'Creating Entities (eg: Posts, Pages)', () => {
 
 				// Search Input UI.
 				const searchInput = screen.getByRole( 'combobox', {
-					name: 'Link',
+					name: 'Search or type URL',
 				} );
 
 				const searchResultsField = screen.queryByRole( 'listbox' );
@@ -1431,7 +1431,7 @@ describe( 'Creating Entities (eg: Posts, Pages)', () => {
 
 			// Search Input UI.
 			const searchInput = screen.getByRole( 'combobox', {
-				name: 'Link',
+				name: 'Search or type URL',
 			} );
 
 			const searchResultsField = screen.queryByRole( 'listbox' );
@@ -1455,7 +1455,7 @@ describe( 'Creating Entities (eg: Posts, Pages)', () => {
 
 				// Search Input UI.
 				const searchInput = screen.getByRole( 'combobox', {
-					name: 'Link',
+					name: 'Search or type URL',
 				} );
 
 				// Simulate searching for a term.
@@ -1490,7 +1490,7 @@ describe( 'Creating Entities (eg: Posts, Pages)', () => {
 
 			// Search Input UI.
 			searchInput = screen.getByRole( 'combobox', {
-				name: 'Link',
+				name: 'Search or type URL',
 			} );
 
 			// Simulate searching for a term.
@@ -1507,7 +1507,7 @@ describe( 'Creating Entities (eg: Posts, Pages)', () => {
 			await user.click( createButton );
 
 			searchInput = screen.getByRole( 'combobox', {
-				name: 'Link',
+				name: 'Search or type URL',
 			} );
 
 			const errorNotice = screen.getAllByText(
@@ -1586,7 +1586,7 @@ describe( 'Selecting links', () => {
 		await user.click( currentLinkBtn );
 
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 		currentLinkUI = screen.queryByRole( 'group', {
 			name: 'Manage link',
@@ -1630,7 +1630,7 @@ describe( 'Selecting links', () => {
 
 				// Search Input UI.
 				const searchInput = screen.getByRole( 'combobox', {
-					name: 'Link',
+					name: 'Search or type URL',
 				} );
 
 				// Simulate searching for a term.
@@ -1692,7 +1692,7 @@ describe( 'Selecting links', () => {
 
 				// Search Input UI.
 				const searchInput = screen.getByRole( 'combobox', {
-					name: 'Link',
+					name: 'Search or type URL',
 				} );
 
 				// Simulate searching for a term.
@@ -1783,7 +1783,7 @@ describe( 'Selecting links', () => {
 
 			// Search Input UI.
 			const searchInput = screen.getByRole( 'combobox', {
-				name: 'Link',
+				name: 'Search or type URL',
 			} );
 
 			// Step down into the search results, highlighting the first result item.
@@ -1841,7 +1841,7 @@ describe( 'Selecting links', () => {
 
 			// focus the search input
 			const searchInput = screen.getByRole( 'combobox', {
-				name: 'Link',
+				name: 'Search or type URL',
 			} );
 
 			fireEvent.focus( searchInput );
@@ -2064,7 +2064,7 @@ describe( 'Post types', () => {
 
 		// Search Input UI.
 		const searchInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		// Simulate searching for a term.
@@ -2093,7 +2093,7 @@ describe( 'Post types', () => {
 
 			// Search Input UI.
 			const searchInput = screen.getByRole( 'combobox', {
-				name: 'Link',
+				name: 'Search or type URL',
 			} );
 
 			// Simulate searching for a term.
diff --git a/packages/block-editor/src/components/media-replace-flow/test/index.js b/packages/block-editor/src/components/media-replace-flow/test/index.js
index 1d326804f0dcca..12ecf32186d017 100644
--- a/packages/block-editor/src/components/media-replace-flow/test/index.js
+++ b/packages/block-editor/src/components/media-replace-flow/test/index.js
@@ -110,7 +110,7 @@ describe( 'General media replace flow', () => {
 		);
 
 		const mediaURLInput = screen.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Paste or type URL',
 			expanded: false,
 		} );
 
diff --git a/test/e2e/specs/editor/blocks/buttons.spec.js b/test/e2e/specs/editor/blocks/buttons.spec.js
index b4bc99f06c9b4a..7830a934529aa4 100644
--- a/test/e2e/specs/editor/blocks/buttons.spec.js
+++ b/test/e2e/specs/editor/blocks/buttons.spec.js
@@ -60,7 +60,7 @@ test.describe( 'Buttons', () => {
 		).toBeFocused();
 		await pageUtils.pressKeys( 'primary+k' );
 		await expect(
-			page.locator( 'role=combobox[name="Link"i]' )
+			page.locator( 'role=combobox[name="Search or type URL"i]' )
 		).toBeFocused();
 		await page.keyboard.press( 'Escape' );
 		await expect(
@@ -91,7 +91,7 @@ test.describe( 'Buttons', () => {
 		).toBeFocused();
 		await pageUtils.pressKeys( 'primary+k' );
 		await expect(
-			page.locator( 'role=combobox[name="Link"i]' )
+			page.locator( 'role=combobox[name="Search or type URL"i]' )
 		).toBeFocused();
 		await page.keyboard.type( 'https://example.com' );
 		await page.keyboard.press( 'Enter' );
@@ -123,7 +123,9 @@ test.describe( 'Buttons', () => {
 		).toBeFocused();
 		await pageUtils.pressKeys( 'primary+k' );
 
-		const urlInput = page.locator( 'role=combobox[name="Link"i]' );
+		const urlInput = page.locator(
+			'role=combobox[name="Search or type URL"i]'
+		);
 
 		await expect( urlInput ).toBeFocused();
 		await page.keyboard.type( 'example.com' );
diff --git a/test/e2e/specs/editor/blocks/links.spec.js b/test/e2e/specs/editor/blocks/links.spec.js
index da4910f7d3cc09..b73d218aa61868 100644
--- a/test/e2e/specs/editor/blocks/links.spec.js
+++ b/test/e2e/specs/editor/blocks/links.spec.js
@@ -116,7 +116,7 @@ test.describe( 'Links', () => {
 
 		await expect(
 			page.getByRole( 'combobox', {
-				name: 'Link',
+				name: 'Search or type URL',
 			} )
 		).toHaveValue( '' );
 	} );
@@ -361,7 +361,7 @@ test.describe( 'Links', () => {
 		await pageUtils.pressKeys( 'primary+k' );
 
 		const urlInput = page.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		// Expect the "Link" combobox to be visible and focused
diff --git a/test/e2e/specs/editor/blocks/navigation-list-view.spec.js b/test/e2e/specs/editor/blocks/navigation-list-view.spec.js
index 30a846e9f06089..47313590f65794 100644
--- a/test/e2e/specs/editor/blocks/navigation-list-view.spec.js
+++ b/test/e2e/specs/editor/blocks/navigation-list-view.spec.js
@@ -591,7 +591,7 @@ class LinkControl {
 
 	getSearchInput() {
 		return this.page.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 	}
 
diff --git a/test/e2e/specs/editor/blocks/navigation.spec.js b/test/e2e/specs/editor/blocks/navigation.spec.js
index 19da69cd27c4aa..83e95a08c0f6a2 100644
--- a/test/e2e/specs/editor/blocks/navigation.spec.js
+++ b/test/e2e/specs/editor/blocks/navigation.spec.js
@@ -615,7 +615,7 @@ class Navigation {
 
 	getLinkControlSearch() {
 		return this.page.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 	}
 
@@ -668,7 +668,7 @@ class Navigation {
 	 */
 	async addPage( label ) {
 		const linkControlSearch = this.page.getByRole( 'combobox', {
-			name: 'Link',
+			name: 'Search or type URL',
 		} );
 
 		await expect( linkControlSearch ).toBeFocused();