air up®

One thing we genuinely love at air up: we never stand still. ✨ Our internal air up on tour channel proves it on a weekly basis. It’s where our team shares snapshots from the road: London one day, Brussels the next, Milan right after - filled with little moments from meeting partners, exploring ideas, or just soaking in a new place on the way to the next big thing. Different cities, different projects, but the same spark behind all of it. It’s a good reminder that innovation doesn’t show up when you’re staring at a screen waiting for inspiration. It happens when you’re out there, listening, observing, testing, connecting, and staying endlessly curious. No big reveals or announcements for now (not yet 😉). Just a sneak peek behind the curtain and a whole lot of appreciation for a team that really, truly never stands still. #airuppies #airupontour What’s the thing that keeps you moving in your work? ✨

Fancy dinner in a Berlin Späti? Why not! We brought together an amazing mix of creators in a space that’s anything but ordinary. Why do we host events like this? Because Unbore Boring isn’t just a tagline - it’s an experience. Creators get to explore, experiment, and bring their ideas to life in a setting they normally wouldn’t have. What makes these moments so powerful? Unique content: Every creator leaves with something original. Connections that last: Face-to-face interactions spark collaborations, organic reach, and long-term brand love. Creative freedom: No strict briefs, no limits - just pure imagination. Cross-over impact: Multiple audiences reached, all in one authentic setting. From “kiosk fancy dinner” vibes to spontaneous creative magic, these are the moments where the air up® spirit truly comes alive. 💛 Huge thanks to Friederike Metz, Svenja Roßkopf & Sven Hoogeland for making this possible, and to all creators who bring our world to life in ways we could never plan. We’re already buzzing for the next one! 🚀 #unboreboring #airup

Yesterday, our Munich HQ was buzzing with creativity in a special Flavour Lab, built for our guests. ✨ At our “Made by You” event, it was all about creativity, fun and making your own taste magic. Together with our Flavour Team (special thanks to Gergely Bata & Emily Beeck) guests mixed their very own Pods: from fruity to totally wild, bold and unexpected. 🍍⚡ And because "Made by You" is a promise, Tumbler Chains were crafted too – every detail as unique as its creator. 💛 Evenings like this remind us what air up® is really about: ideas, conversations, and personality – in every little element. Now we’re curious: Which flavour would you mix for yourself? 👀👇 Stay tuned: we can’t wait to create more moments like this at our next event!

Wow. Just wow. We just spotted one of our GP Explorer race suits listed on Vinted… for over €1,000. 😶🌫️ Yes, you read that right - four figures for one of the suits our crew designed especially for the event. And honestly? We’re kind of speechless (and a little flattered). Because that’s not just hype, that’s heritage. It shows how powerful moments like GP Explorer can be: the energy, the people, the creativity, all bottled up (pun intended) into memories that clearly mean a lot to so many. We’re beyond proud of our design team for creating something people instantly loved. You made a statement piece → literally.  Léopoldine Cras Guillaume Champeau Chiara Lodrini Boris Cassanmagnago Just one small PSA: We’re not officially selling race suits (no matter how good €1,000 sounds). But! Our limited edition GP Explorer bottle is still available, and we promise, it’s way more affordable. Still hyped. Still grateful. Still amazed by what waves this event continues to create. Here’s to the fans, the creators, the chaos, and the memories. Thank you for turning moments into movements. 💗

Thank you, internet, thank you Squeezie: The love, the hype, the realness. Last weekend was absolutely crazy with air up® as part of GP Explorer™: The Last Race - the 3rd and final edition of Europe’s biggest creator-led event, organized by Squeezie and his incredible team. Over 200,000 spectators on-site, 1.4M+ live viewers, and a whole lot of flavor in the air. Literally. Our talented team designed and built the full air up experience, from the branded lodge to the immersive “Goût de la Victoire” shop - and wow, the energy was unreal. Lines around the block, endless love for the brand, and yes… we sold out way too soon. 🚀 Massive kudos to everyone behind this and so many more who made this weekend unforgettable:  Margod de Montfort, Alix Roth, Justin Wallace, Sincere Au, Marina Mahamid, Clémence L., Christo Bouffil Müller, Marie Vitali, Frédéric Mayot, Nick Kelly, Leonarda Komen, Stefan T. , Charlotte Borelbach, Lena Strohmaier, Pasquale Savino, Dimitri Kouvdis, Paul Jacobs, Caleb Mahomed, Ellie Dixon, Reyda Dönmez, @Swati Sriram, tobias vogel, Jorge Ramírez, David S. Swallow, @Lukas Plotnicki, Georgios Charissis ✌🏼, Irene Fecke, Julian Wahlers, Guillaume Champeau, Léopoldine Cras, Sílvia Afonso, Jaro Kovacs, Ritesh Kumar, Yating Yang, Daniel Kaiser, @Florian Meyer, Thomas Staudte, Pia Greuner, Michael James Lock (Assoc CIPD), Regina Heckl, bump. We’re humbled and blown away by the Gen Z community that made this moment possible - the internet truly made it happen. Here’s to our creators, to the fans, and to everyone who believes in what we do. 🧃 The Limited Edition GP Explorer bottle is still available online - but not for long. 👀 #airup #GPExplorer #TheLastRace #Squeezie #BrandExperience #CreatorEconomy #GenZ #EventMarketing #LeGoutDeLaVictoire

🚨 air up® x Squeezie: Limited Edition Drop for GP Explorer - The Last Race 🏁 We’re so back on track! For the final edition of the legendary GP Explorer - The Last Race, we’re teaming up once again with Squeezie, one of France’s most iconic creators, to launch a limited edition air up® bottle that captures the energy, speed, and spirit of the racing world. From October 3–5, 24 top creators - including talents like Maghla; Djilsi and Billy - will take on the Circuit Bugatti in Le Mans for an unforgettable Formula 4 showdown. To mark the occasion, we co-created a bottle with Squeezie that’s as bold and unique as the event itself. A true collector’s item for fans of performance, creativity, and hydration innovation. As air up® is the official partner of GP Explorer - The Last Race, we’ll be on-site with our own stand to welcome fans and new air up® enthusiasts alike. Whether you're cheering for your favorite creators or just discovering the world of scent-based hydration, come say hi and experience air up® in action! This collaboration builds on a trusted, long-term partnership with Squeezie and bump. It began in 2023 and has powered some of our most engaging and high-performing campaigns across France, Belgium, and Switzerland. As always, we’re proud to be part of moments that connect communities, push boundaries, and make healthy habits irresistible. 👉 check out the co-branded bottle here: https://lnkd.in/dNj8jVTB Big thank you to the team behind this big project Margod de Montfort, Alix Roth, Justin Wallace, Sincere Au, Marina Mahamid, Clémence L., Christo Bouffil Müller, Marie Vitali, Frédéric Mayot, Nick Kelly, Leonarda Komen, Stefan T. , Charlotte Borelbach, Lena Strohmaier, Pasquale Savino,  Dimitri Kouvdis, Paul Jacobs, Caleb Mahomed, Ellie Dixon, Reyda Dönmez, @Swati Sriram, tobias vogel, Jorge Ramírez, @David Swallow, @Lukas Plotnicki, Georgios Charissis ✌🏼, Irene Fecke, Julian Wahlers, Guillaume Champeau, Léopoldine Cras, Sílvia Afonso, Jaro Kovacs, Ritesh Kumar, Yating Yang, Daniel Kaiser, @Florian Meyer,  Thomas Staudte, Pia Greuner, Michael James Lock (Assoc CIPD), Regina Heckl, bump. #airup #Squeezie #GPExplorer3 #Innovation #Collaboration #LimitedEdition #airupcommunity

Next biiiiig news coming up: air up® now available at Carrefour France! 💙 We’re thrilled to announce that air up® is hitting the aisles across France, thanks to a new strategic partnership with Carrefour! Starting today, August 25, our innovative Scentaste™ technology will be available in over 1,120 stores nationwide, including all hypermarkets, a selection of supermarkets, and convenience stores. What’s in store? 🛒 ✔️ Our bestselling air up® bottles (Twist Pro 600ml & Click 600ml) ✔️ Fan-favorite Pods like Cherry, Cassis, Kola, Wildberry & Ice Tea Peach This marks a major milestone in our mission to revolutionize hydration across Europe. From a D2C startup in Germany to a fast-growing multichannel brand, we’re proud to expand our footprint and make it easier than ever for people to choose a healthier, sugar-free alternative to traditional soft drinks. ➡️ France, it’s your turn to join the hydration revolution - now at your local Carrefour. #airup #RetailExpansion #Carrefour #FranceLaunch #airupInRetail

air up® is now on Amazon Australia! 🦘 We’re so excited to announce that air up® has officially landed in Australia, and is now available on Amazon.au! 🚀 Expanding into new channels and markets has always been a key driver of our growth. After seeing strong demand from Australia, this felt like the natural next step to make air up® even easier to access. Here’s what’s waiting for our Australian customers: - Steel Tumblers: Durable, stylish, and made for everyday use - Click Bottles: The perfect companion for life on the go - Twist Pro Bottles: Our iconic original bottle for true air up® lovers ✨ Plus: flavour pod packs for existing fans and returning customers All products are available here: https://lnkd.in/dVTYFiSB This launch is another exciting step in our international expansion, and we can’t wait to bring the power of Scentaste® to even more people worldwide, so stay tuned.🌏 #airupAU #AmazonAustralia #Scentaste

✨Something special just arrived at dm-drogerie markt Deutschland! We’re SO excited to launch this “Sprinkle” Twist Pro Bottles - designed with the hot terrazzo trend that is taking over the design world right now. Available exclusively at dm-drogerie markt Deutschland for a limited time only. Say hello to Poppy Sprinkle and Blueberry Sprinkle👋 just like Elli Edich and Carolin-Marie Baggett, who were kicking off the #shelfie challenge we created around the launch of the two iconic Twist Pro bottles. You’ll find the bottles now in dedicated displays across nearly all dm stores in Germany. But be quick or as the Germans would say “Der frühe Vogel fängt den Wurm!” Demand is high, stock is limited, and once they’re gone, they’re gone. This launch is more than just a fresh look; it’s a moment that reflects our growing footprint in retail and a partnership we're proud to keep building on. Have you spotted our limited edition bottle in your local dm? Take a #shelfie and let us know, all info about the #shelfie challenge on our Instagram page. #airup #DMGermany #ProductDrop #LimitedEdition #UnboreBoring #Shelfie 

The challenge has begun - air up is going the distance with diEFFE! We’re proud to officially launch our special collaboration with one of Italy’s boldest creator duos: diEFFE. In their latest YouTube video, the brothers kicked off what might just be their craziest challenge yet. A journey powered by determination, humour, and (of course) hydration. ⚽💧 Link to episode one in the comments! Together, we’re supporting this adventure with more than just bottles: 💥 A 3-part YouTube series 💥 A full content rollout on Instagram & TikTok 💥 And an exclusive diEFFE x air up bundle, now available for fans! Huge thanks to: Web Stars Channel: Giovanna Nitti, Nataly Marcis, Lorenzo Sciusco, Valentina Di Iorio, Luca Furlanetto for trusting us on this ride. And the amazing teams behind the scenes: Maila Giuggioloni, Federica Paradiso, Marina Mahamid, Margod de Montfort, Georgios Charissis, Irene Fecke, Pasquale Savino, Guillaume Champeau, Sílvia Afonso, Frank Haagmans, Charlotte Borelbach This is just the beginning. Stay tuned for the next episode, and hydrate smart. 😉 #airup #diEFFExairup #CreatorPartnership #Italy #HydrationAdventure #VeronatoX #FlavourThroughScent #YouTubeCollab #BundleDrop